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SlidePay Brand Identity

A website-derived reference for SlidePay: observed colors, typography, components, and assets extracted from https://angel.co/slidepay. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#143FCD
Accent
#0E1111
Body Font
Graphik
Heading
Graphik

Color Palette

Brand palette extracted from https://angel.co/slidepay.

primary
#143FCD
rgb(20, 63, 205)
secondary
#717584
rgb(113, 117, 132)
accent
#0E1111
rgb(14, 17, 17)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0E1111
rgb(14, 17, 17)
link
#050C26
rgb(5, 12, 38)

Typography

Each font links to its Google Fonts page where available.

primary
Graphik
heading
Graphik
Graphik, Helvetica Neue, arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

SlidePay logo
Logo
SlidePay favicon
Favicon
SlidePay social image
Social Card

UI Components

Live previews rendered using SlidePay's actual button styles.

buttonPrimary
background #0E1111 textColor #FFFFFF borderColor #0E1111 borderRadius 4px shadow none
buttonSecondary
background #FFFFFF textColor #0E1111 borderColor #0E1111 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: job seekers and professionals

SlidePay Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is SlidePay's primary brand color?

The website extraction recorded #143FCD as the primary color for SlidePay. This is an observed website value, not a verified official brand specification.

What accent color does SlidePay use?

The website extraction recorded #0E1111 as an accent color for SlidePay. Check the source website or official brand guidelines before using it in new work.

What font does SlidePay use?

The extraction detected Graphik as a primary typeface on https://angel.co/slidepay. Other pages or materials may use different fonts.

Does SlidePay use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find SlidePay's logo?

The logo asset recorded from https://angel.co/slidepay is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://angel.co/slidepay using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SlidePay.

Methodology

Brand data on this page was extracted from https://angel.co/slidepay using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by SlidePay.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#143FCD",
    "secondary": "#717584",
    "accent": "#0E1111",
    "background": "#FFFFFF",
    "textPrimary": "#0E1111",
    "link": "#050C26"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Graphik"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Graphik",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Graphik",
        "Helvetica Neue",
        "arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0E1111",
      "textColor": "#FFFFFF",
      "borderColor": "#0E1111",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0E1111",
      "borderColor": "#0E1111",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22currentColor%22%20viewBox%3D%220%200%20554.89997%20266.70002%22%20width%3D%2250%22%20class%3D%22w-30%20text-black%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M%2080.9%2C263.59999%200%2C2.9999988%20H%2075.3%20L%20123%2C190.39999%20174.9%2C2.9999988%20h%2075.5%20L%20302.3%2C190.39999%20350%2C2.9999988%20h%2075.3%20L%20343.5%2C263.59999%20H%20263.3%20L%20212.7%2C75.399999%20161.1%2C263.59999%20H%2080.9%20Z%22%20style%3D%22fill%3A%20rgb(14%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22511.09995%22%20cy%3D%22222.89999%22%20fill%3D%22%23EC2E3A%22%20r%3D%2243.799999%22%20style%3D%22fill%3A%20rgb(236%2C%2046%2C%2058)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22511.09995%22%20cy%3D%2243.799999%22%20fill%3D%22%23EC2E3A%22%20r%3D%2243.799999%22%20style%3D%22fill%3A%20rgb(236%2C%2046%2C%2058)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://wellfound.com/wellfound.ico",
    "ogImage": "https://photos.wellfound.com/startups/i/83129-0eb78a8d7be80910fc127a80fd19e5b5-thumb_jpg.jpg?buster=1375834748",
    "logoHref": "https://wellfound.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, indicating it is the main brand logo for Wellfound.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Apply",
      "reasoning": "Button #2 'Apply' has a dark background (#0E1111) with white text, making it stand out as a primary call-to-action. The text 'Apply' is action-oriented, indicating a strong CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Create job alert",
      "reasoning": "Button #3 'Create job alert' has a light background (#FFFFFF) with dark text, making it a suitable secondary action. It is less prominent than the primary button due to its lighter color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "job seekers and professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, indicating it is the main brand logo for Wellfound.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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