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Sonarly Brand Identity

A website-derived reference for Sonarly: observed colors, typography, components, and assets extracted from https://sonarly.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#6B7280
Accent
#000000
Body Font
IBM Plex Sans
Heading
Plus Jakarta Sans

Color Palette

Brand palette extracted from https://sonarly.com/.

primary
#6B7280
rgb(107, 114, 128)
secondary
#111827
rgb(17, 24, 39)
accent
#000000
rgb(0, 0, 0)
background
#FCFCFC
rgb(252, 252, 252)
textPrimary
#000000
rgb(0, 0, 0)
link
#9CA3AF
rgb(156, 163, 175)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
Plus Jakarta Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Sonarly logo
Logo
Sonarly favicon
Favicon
Sonarly social image
Social Card

UI Components

Live previews rendered using Sonarly's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderRadius 24px shadow rgba(255, 255, 255, 0.15) 2px 2px 2px 0px inset
buttonSecondary
background #FFFFFF textColor #000000 borderColor #E7E7E7 borderRadius 24px shadow rgba(255, 255, 255, 0.15) 2px 2px 2px 0px inset

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Sonarly Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Sonarly's primary brand color?

The website extraction recorded #6B7280 as the primary color for Sonarly. This is an observed website value, not a verified official brand specification.

What accent color does Sonarly use?

The website extraction recorded #000000 as an accent color for Sonarly. Check the source website or official brand guidelines before using it in new work.

What font does Sonarly use?

The extraction detected IBM Plex Sans for body text and Plus Jakarta Sans for headings on https://sonarly.com/. Font usage and licensing should be checked with the source.

Does Sonarly use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FCFCFC. The current website may differ from this snapshot.

Where can I find Sonarly's logo?

The logo asset recorded from https://sonarly.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://sonarly.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sonarly.

Methodology

Brand data on this page was extracted from https://sonarly.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sonarly.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#111827",
    "accent": "#000000",
    "background": "#FCFCFC",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "32px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(255, 255, 255, 0.15) 2px 2px 2px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E7E7E7",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(255, 255, 255, 0.15) 2px 2px 2px 0px inset"
    }
  },
  "images": {
    "logo": "data:image/png;base64,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",
    "favicon": "https://sonarly.com/favicon.png?v=2",
    "ogImage": "https://sonarly.com/logo_sonarly.png",
    "logoHref": "https://sonarly.com/",
    "logoAlt": "https://sonarly.com/Sonarly"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sonarly'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started free",
      "reasoning": "Button #0 'Get started free' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Try for free",
      "reasoning": "Button #3 'Try for free' is a suitable secondary CTA with a light background color, providing a contrast to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sonarly'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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