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Sunsama Brand Identity

A website-derived reference for Sunsama: observed colors, typography, components, and assets extracted from https://sunsama.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FF891C
Accent
#FF891C
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://sunsama.com/.

primary
#FF891C
rgb(255, 137, 28)
secondary
#ECFFF2
rgb(236, 255, 242)
accent
#FF891C
rgb(255, 137, 28)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#202228
rgb(32, 34, 40)
link
#E8F9FF
rgb(232, 249, 255)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Sunsama logo
Logo
Sunsama favicon
Favicon
Sunsama social image
Social Card

UI Components

Live previews rendered using Sunsama's actual button styles.

input
background transparent textColor #333333 borderColor null borderRadius 20px shadow none
buttonPrimary
background #FF891C textColor #202228 borderRadius 30px shadow none
buttonSecondary
background #FFFFFF textColor #202228 borderColor #FF891C borderRadius 30px shadow none

Brand Personality

Tone: modern Energy: medium Audience: professionals seeking work-life balance

Sunsama Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Sunsama's primary brand color?

The website extraction recorded #FF891C as the primary color for Sunsama. This is an observed website value, not a verified official brand specification.

What font does Sunsama use?

The extraction detected DM Sans as a primary typeface on https://sunsama.com/. Other pages or materials may use different fonts.

Does Sunsama use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Sunsama's logo?

The logo asset recorded from https://sunsama.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://sunsama.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sunsama.

Methodology

Brand data on this page was extracted from https://sunsama.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sunsama.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF891C",
    "secondary": "#ECFFF2",
    "accent": "#FF891C",
    "background": "#FFFFFF",
    "textPrimary": "#202228",
    "link": "#E8F9FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF891C",
      "textColor": "#202228",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#202228",
      "borderColor": "#FF891C",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62d1ff8aa73d90740883d447/687151c6d8c13c91b616650d_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/62d1ff8aa73d90740883d447/62f64efc18d02fdccc4c7723_favicon.ico",
    "ogImage": "https://cdn.prod.website-files.com/62d1ff8aa73d90740883d447/632d75c435342c54efe7c40d_OG%20IMage.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 14,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name Sunsama.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free",
      "reasoning": "Button #3 'Start for Free' uses the vibrant brand color #FF891C, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to start using the service."
    },
    "secondary": {
      "index": 12,
      "text": "View integration",
      "reasoning": "Button #6 'View integration' has a different background color (#FFFFFF) with a border color matching the brand color (#FF891C), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking work-life balance"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name Sunsama.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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