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Synth Brand Identity

A website-derived reference for Synth: observed colors, typography, components, and assets extracted from https://www.usesynth.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#CA5200
Accent
#FD6600
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://www.usesynth.ai/.

primary
#CA5200
rgb(202, 82, 0)
secondary
#402513
rgb(64, 37, 19)
accent
#FD6600
rgb(253, 102, 0)
background
#121212
rgb(18, 18, 18)
textPrimary
#121212
rgb(18, 18, 18)
link
#FD6600
rgb(253, 102, 0)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UI Components

Live previews rendered using Synth's actual button styles.

buttonPrimary
background #CA5200 textColor #E6EDF3 borderColor #CA5200 borderRadius 8px shadow none
buttonSecondary
background #101010 textColor #E6EDF3 borderColor #414141 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Synth Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Synth's primary brand color?

The website extraction recorded #CA5200 as the primary color for Synth. This is an observed website value, not a verified official brand specification.

What accent color does Synth use?

The website extraction recorded #FD6600 as an accent color for Synth. Check the source website or official brand guidelines before using it in new work.

What font does Synth use?

The extraction detected DM Sans as a primary typeface on https://www.usesynth.ai/. Other pages or materials may use different fonts.

Does Synth use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #121212. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.usesynth.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Synth.

Methodology

Brand data on this page was extracted from https://www.usesynth.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Synth.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#CA5200",
    "secondary": "#402513",
    "accent": "#FD6600",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#FD6600"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CA5200",
      "textColor": "#E6EDF3",
      "borderColor": "#CA5200",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#101010",
      "textColor": "#E6EDF3",
      "borderColor": "#414141",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {},
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is not visible, making it unsuitable as the primary brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 'Get Started' uses the vibrant brand color #CA5200, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 2,
      "text": "Book Demo",
      "reasoning": "Button #2 'Book Demo' has a different background color (#101010) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is not visible, making it unsuitable as the primary brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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