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Tesorio Brand Identity

A website-derived reference for Tesorio: observed colors, typography, components, and assets extracted from https://www.tesorio.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#D7EEFE
Accent
#30A2E9
Body Font
Roobert
Heading
Roobert

Color Palette

Brand palette extracted from https://www.tesorio.com/.

primary
#D7EEFE
rgb(215, 238, 254)
secondary
#1A2630
rgb(26, 38, 48)
accent
#30A2E9
rgb(48, 162, 233)
background
#1A2630
rgb(26, 38, 48)
textPrimary
#0A0A0A
rgb(10, 10, 10)
link
#30A2E9
rgb(48, 162, 233)

Typography

Each font links to its Google Fonts page where available.

primary
Roobert
Roobert
heading
Roobert
Roobert
ValueSerifPro
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Tesorio logo
Logo
Tesorio favicon
Favicon

UI Components

Live previews rendered using Tesorio's actual button styles.

buttonPrimary
background #30A2E9 textColor #FFFFFF borderRadius 14px shadow none
buttonSecondary
background #2C3E4A textColor #FFFFFF borderColor #2C3E4A borderRadius 14px shadow none

Brand Personality

Tone: professional Energy: medium Audience: financial professionals

Tesorio Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Tesorio's primary brand color?

The website extraction recorded #D7EEFE as the primary color for Tesorio. This is an observed website value, not a verified official brand specification.

What accent color does Tesorio use?

The website extraction recorded #30A2E9 as an accent color for Tesorio. Check the source website or official brand guidelines before using it in new work.

What font does Tesorio use?

The extraction detected Roobert as a primary typeface on https://www.tesorio.com/. Other pages or materials may use different fonts.

Does Tesorio use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #1A2630. The current website may differ from this snapshot.

Where can I find Tesorio's logo?

The logo asset recorded from https://www.tesorio.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.tesorio.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tesorio.

Methodology

Brand data on this page was extracted from https://www.tesorio.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tesorio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "ValueSerifPro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D7EEFE",
    "secondary": "#1A2630",
    "accent": "#30A2E9",
    "background": "#1A2630",
    "textPrimary": "#0A0A0A",
    "link": "#30A2E9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "ValueSerifPro"
      ],
      "body": [
        "Roobert",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#30A2E9",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C3E4A",
      "textColor": "#FFFFFF",
      "borderColor": "#2C3E4A",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.tesorio.com/images/logo/tesorio-wordmark.svg?dpl=dpl_Cdt4gA1qcsSR9WmYZj5P9i6HMvZ9",
    "favicon": "https://www.tesorio.com/favicon.ico?favicon.ab7af5c1.ico",
    "logoHref": "https://www.tesorio.com/",
    "logoAlt": "https://www.tesorio.com/Tesorio"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Tesorio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Interactive Demo",
      "reasoning": "Button #7 has a vibrant blue background (#30A2E9), which is a strong indicator of a primary CTA. The text 'Try Interactive Demo' is action-oriented, making it a clear primary call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Speak With a Human",
      "reasoning": "Button #9 has a different background color (#2C3E4A) and the text 'Speak With a Human' suggests a secondary action. It complements the primary CTA by offering a more personalized interaction option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Tesorio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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