The Centre for Effective Altruism Brand Identity
A website-derived reference for The Centre for Effective Altruism: observed colors, typography, components, and assets extracted from http://effectivealtruism.org/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://effectivealtruism.org/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using The Centre for Effective Altruism's actual button styles.
Brand Personality
The Centre for Effective Altruism Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is The Centre for Effective Altruism's primary brand color?
The website extraction recorded #F18251 as the primary color for The Centre for Effective Altruism. This is an observed website value, not a verified official brand specification.
What accent color does The Centre for Effective Altruism use?
The website extraction recorded #F4EFE9 as an accent color for The Centre for Effective Altruism. Check the source website or official brand guidelines before using it in new work.
What font does The Centre for Effective Altruism use?
The extraction detected Arial for body text and Inter for headings on http://effectivealtruism.org/. Font usage and licensing should be checked with the source.
Does The Centre for Effective Altruism use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #F4EFE9. The current website may differ from this snapshot.
Where can I find The Centre for Effective Altruism's logo?
The logo asset recorded from http://effectivealtruism.org/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://effectivealtruism.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Centre for Effective Altruism.
Methodology
Brand data on this page was extracted from http://effectivealtruism.org/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Centre for Effective Altruism.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Inter",
"role": "heading"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#F18251",
"secondary": "#F59469",
"accent": "#F4EFE9",
"background": "#F4EFE9",
"textPrimary": "#000000",
"link": "#C9D7D8"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Times New Roman"
],
"paragraph": [
"Times New Roman"
]
},
"fontSizes": {
"h1": "72px",
"h2": "44px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#212121",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F4EFE9",
"textColor": "#FFFFFF",
"borderColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#FFFFFF",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.effectivealtruism.org/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo_black.79132e61.svg&w=384&q=75",
"favicon": "https://www.effectivealtruism.org/favicon.ico",
"ogImage": "https://www.effectivealtruism.org/preview.jpg",
"logoHref": "https://www.effectivealtruism.org/",
"logoAlt": "https://www.effectivealtruism.org/Effective%20Altruism"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Effective Altruism'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 5,
"text": "Take action",
"reasoning": "Button #5 'Take action' has a vibrant background color (#F4EFE9) and action-oriented text, making it a strong candidate for the primary CTA."
},
"secondary": {
"index": 7,
"text": "Watch stories",
"reasoning": "Button #7 'Watch stories' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "Individuals interested in altruism and philanthropy"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Effective Altruism'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}