Home · Branding · The Muse

The Muse Brand Identity

A website-derived reference for The Muse: observed colors, typography, components, and assets extracted from http://themuse.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9ADBF5
Accent
#1D2D5A
Body Font
Helvetica Neue
Heading
Barlow Semi Condensed

Color Palette

Brand palette extracted from http://themuse.com/.

primary
#9ADBF5
rgb(154, 219, 245)
secondary
#AEE2F7
rgb(174, 226, 247)
accent
#1D2D5A
rgb(29, 45, 90)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1D2D5A
rgb(29, 45, 90)
link
#1D2D5A
rgb(29, 45, 90)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue Google Fonts →
heading
Barlow Semi Condensed
Barlow Semi Condensed Google Fonts →
Barlow Semi Condensed, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

The Muse logo
Logo
The Muse favicon
Favicon
The Muse social image
Social Card

UI Components

Live previews rendered using The Muse's actual button styles.

input
background transparent textColor #303237 borderColor null borderRadius 0px shadow none
buttonPrimary
background #1D2D5A textColor #FFFFFF borderColor #1D2D5A borderRadius 2px shadow none
buttonSecondary
background #FFFFFF textColor #1D2D5A borderColor #1D2D5A borderRadius 2px shadow none

Brand Personality

Tone: professional Energy: medium Audience: job seekers and professionals

The Muse Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

The Muse brand asset featured on themuse.com
Image: cms-assets.themuse.com
Source: themuse.com
The Muse brand asset featured on themuse.com
Image: themuse.com
Source: themuse.com
The Muse brand asset featured on themuse.com
Image: cms-assets.themuse.com
Source: themuse.com
The Muse brand asset featured on themuse.com
Image: cms-assets.themuse.com
Source: themuse.com
The Muse brand asset featured on themuse.com
Image: themuse.com
Source: themuse.com
The Muse brand asset featured on themuse.com
Image: cms-assets.themuse.com
Source: themuse.com

Frequently Asked Questions

What is The Muse's primary brand color?

The website extraction recorded #9ADBF5 as the primary color for The Muse. This is an observed website value, not a verified official brand specification.

What accent color does The Muse use?

The website extraction recorded #1D2D5A as an accent color for The Muse. Check the source website or official brand guidelines before using it in new work.

What font does The Muse use?

The extraction detected Helvetica Neue for body text and Barlow Semi Condensed for headings on http://themuse.com/. Font usage and licensing should be checked with the source.

Does The Muse use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find The Muse's logo?

The logo asset recorded from http://themuse.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://themuse.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by The Muse.

Methodology

Brand data on this page was extracted from http://themuse.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by The Muse.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/the-muse.json GET /branding/the-muse/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Nunito Sans",
      "role": "body"
    },
    {
      "family": "Barlow Semi Condensed",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9ADBF5",
    "secondary": "#AEE2F7",
    "accent": "#1D2D5A",
    "background": "#FFFFFF",
    "textPrimary": "#1D2D5A",
    "link": "#1D2D5A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Barlow Semi Condensed"
    },
    "fontStacks": {
      "heading": [
        "Barlow Semi Condensed",
        "sans-serif"
      ],
      "body": [
        "Barlow Semi Condensed",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "HelveticaNeue-Light",
        "Helvetica Neue",
        "helvetica",
        "arial",
        "Lucida Grande",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#303237",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1D2D5A",
      "textColor": "#FFFFFF",
      "borderColor": "#1D2D5A",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D2D5A",
      "borderColor": "#1D2D5A",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22MuseColorLogo%22%20aria-describedby%3D%22MuseColorLogoDesc%22%20viewBox%3D%220%200%20103%2033%22%20width%3D%221em%22%20height%3D%221em%22%20class%3D%22header_logo__iydRN%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22MuseColorLogo%22%3EThe%20Muse%20Logo%3C%2Ftitle%3E%3Cdesc%20id%3D%22MuseColorLogoDesc%22%3EA%20logo%20with%20%26amp%3Bquat%3Bthe%20muse%26amp%3Bquat%3B%20in%20dark%20blue%20text.%3C%2Fdesc%3E%3Cpath%20d%3D%22M48.0115%2015.3357V7.68611H46.248V7.2835C48.2884%206.55237%2049.991%205.10037%2051.0351%203.20105H51.5383V6.78024H54.8155V7.68611H51.5383V15.0458C51.5383%2016.306%2052.0456%2017.2641%2053.1004%2017.2641C53.6868%2017.2517%2054.2465%2017.0171%2054.6666%2016.6079L54.9685%2016.7085C54.3123%2018.0694%2053.2011%2019.2772%2051.2887%2019.2772C49.2193%2019.1524%2048.0115%2017.7513%2048.0115%2015.3357Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.3294%2016.4307V4.08277C56.3294%202.41999%2055.4195%202.267%2054.562%202.267L54.5137%201.91673L59.8039%201.01086V8.92212C60.1575%208.22335%2060.6981%207.63651%2061.3657%207.22704C62.0332%206.81756%2062.8013%206.60155%2063.5844%206.6031C65.5532%206.6031%2067.4173%207.91561%2067.4173%2010.5366V16.4831C67.4173%2018.1459%2068.3231%2018.4478%2069.08%2018.6008V18.9511H62.4773V18.6008C63.1335%2018.4478%2063.8864%2018.1459%2063.8864%2016.4831V10.9875C63.8864%209.42539%2062.9805%208.82147%2061.974%208.76913C61.1689%208.77371%2060.3947%209.07966%2059.8039%209.62669V16.4307C59.8039%2018.0935%2060.6092%2018.3955%2061.3661%2018.5485V18.9028H54.6063V18.5565C55.4115%2018.3955%2056.3294%2018.0935%2056.3294%2016.4307Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.9795%2012.8516C68.9795%208.92218%2071.2985%206.60315%2074.7247%206.60315C78.5052%206.60315%2080.1156%209.52609%2080.0673%2012.5497H72.607C72.76%2015.8269%2074.3704%2017.24%2076.2305%2017.24C76.9032%2017.2126%2077.5622%2017.0406%2078.1624%2016.7356C78.7627%2016.4306%2079.2902%2015.9998%2079.709%2015.4726L80.011%2015.5249C79.6181%2016.5857%2078.9105%2017.5011%2077.9831%2018.1486C77.0556%2018.7962%2075.9525%2019.145%2074.8213%2019.1484C72.0031%2019.1524%2068.9795%2017.0871%2068.9795%2012.8516ZM76.629%2011.7968C76.629%209.9287%2076.1218%207.36811%2074.7126%207.36811C73.3035%207.36811%2072.6996%2010.0897%2072.6473%2011.7968H76.629Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M62.5256%2030.192V24.6964C62.5256%2023.1866%2061.5714%2022.5827%2060.5126%2022.5827C59.7931%2022.5904%2059.1052%2022.8794%2058.5962%2023.3879C58.6378%2023.6717%2058.654%2023.9587%2058.6445%2024.2455V30.192C58.6445%2031.8548%2059.3531%2032.1567%2060.0576%2032.3097V32.66H53.8575V32.3097C54.562%2032.1567%2055.2706%2031.8548%2055.2706%2030.192V24.7487C55.2706%2023.2349%2054.3607%2022.631%2053.2576%2022.631C52.5615%2022.6434%2051.8946%2022.913%2051.3854%2023.3879V30.192C51.3854%2031.8548%2052.09%2032.1567%2052.7946%2032.3097V32.66H46.2441V32.3097C47.1017%2032.1567%2047.9552%2031.8548%2047.9552%2030.192V22.9853C47.9552%2021.3225%2047.1017%2021.0165%2046.2441%2020.9159V20.5696H51.3854V22.8363C52.243%2021.4755%2053.4508%2020.469%2055.1659%2020.469C55.9401%2020.4344%2056.7018%2020.6726%2057.3183%2021.142C57.9348%2021.6114%2058.3671%2022.2822%2058.5398%2023.0376C59.3974%2021.5762%2060.6092%2020.469%2062.4209%2020.469C64.3897%2020.469%2066.0001%2021.7775%2066.0001%2024.3985V30.345C66.0001%2032.0118%2066.91%2032.3137%2067.6629%2032.4627V32.817H61.2212V32.4627C61.821%2032.1567%2062.5256%2031.8427%2062.5256%2030.192Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.7195%2028.8794V22.9329C67.7195%2021.2701%2066.8096%2020.9681%2066.0044%2020.8675V20.5132H71.198V28.4285C71.198%2029.9906%2072.1039%2030.5945%2073.1104%2030.6468C73.9368%2030.6277%2074.7269%2030.3036%2075.3288%2029.7369V22.9852C75.3288%2021.3224%2074.5719%2021.0164%2073.9197%2020.9158V20.5696H78.8556V30.2966C78.8556%2031.9593%2079.7655%2032.2613%2080.5224%2032.4143V32.7645H76.3474C75.8974%2032.1445%2075.572%2031.4431%2075.3892%2030.6992C74.9732%2031.3583%2074.4017%2031.9052%2073.7251%2032.292C73.0484%2032.6788%2072.2871%2032.8936%2071.508%2032.9175C69.5353%2032.8129%2067.7195%2031.5004%2067.7195%2028.8794Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M80.9732%2031.907V28.3762H81.3758C82.789%2031.2508%2084.1498%2032.1083%2085.563%2032.1083C86.7708%2032.1083%2087.3747%2031.4521%2087.3747%2030.5462C87.3747%2029.0807%2085.7119%2028.6781%2083.8962%2027.8729C81.7301%2026.9147%2080.6753%2025.8075%2080.6753%2024.1448C80.6753%2021.9264%2082.4387%2020.3643%2085.414%2020.3643C86.7958%2020.4129%2088.1584%2020.7031%2089.4401%2021.2218V24.495H89.0375C87.9303%2021.7251%2086.6218%2021.1695%2085.4583%2021.1695C84.2021%2021.1695%2083.4452%2021.8257%2083.4452%2022.6833C83.4452%2023.9434%2085.2087%2024.2937%2087.427%2025.4049C88.7355%2025.9565%2090.197%2026.8141%2090.197%2028.9318C90.197%2031.4521%2088.2846%2032.8612%2085.563%2032.8612C83.9849%2032.851%2082.4246%2032.5266%2080.9732%2031.907Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M91.2437%2026.6087C91.2437%2022.6793%2093.5627%2020.3602%2096.9889%2020.3602C100.721%2020.3602%20102.384%2023.2832%20102.331%2026.3068H94.8671C95.0201%2029.584%2096.6346%2030.9931%2098.4906%2030.9931C99.1631%2030.9664%2099.8219%2030.7951%20100.422%2030.4908C101.022%2030.1865%20101.55%2029.7564%20101.969%2029.2297L102.271%2029.282C101.877%2030.3428%20101.169%2031.258%20100.241%2031.9054C99.3125%2032.5529%2098.209%2032.9018%2097.0774%2032.9055C94.231%2032.9136%2091.2437%2030.8482%2091.2437%2026.6087ZM98.8529%2025.5499C98.8529%2023.6858%2098.3497%2021.1212%2096.9406%2021.1212C95.5314%2021.1212%2094.9275%2023.8468%2094.8712%2025.5499H98.8529Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M21.3126%2021.8795V21.5459C21.3164%2016.3199%2019.3644%2011.2816%2015.8407%207.4221C12.317%203.56264%207.47667%201.16144%202.27184%200.69081C1.81122%200.645113%201.35124%200.783661%200.992486%201.07616C0.633737%201.36866%200.405416%201.79131%200.357422%202.25169V21.8961V30.8646C0.363487%2031.3303%200.551411%2031.7752%200.881075%2032.1042C1.21074%2032.4333%201.656%2032.6204%202.12175%2032.6256H21.3126V21.8795Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M21.3125%2021.8795V21.546C21.3088%2016.3199%2023.2607%2011.2816%2026.7844%207.42217C30.3081%203.56272%2035.1485%201.16151%2040.3533%200.690883C40.5893%200.670889%2040.8269%200.698502%2041.0519%200.772106C41.277%200.845709%2041.485%200.963801%2041.6636%201.11935C41.8422%201.2749%2041.9876%201.46472%2042.0914%201.67759C42.1952%201.89045%2042.2552%202.12201%2042.2677%202.35849V21.9529V30.9213C42.2625%2031.3868%2042.0753%2031.8317%2041.7462%2032.1608C41.417%2032.4899%2040.9722%2032.6771%2040.5067%2032.6823H21.3125V21.8795Z%22%20fill%3D%22%231D2D5A%22%20style%3D%22fill%3A%20rgb(29%2C%2045%2C%2090)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://themuse-renderer.vercel.app/images/logo16x16.png",
    "ogImage": "https://assets.themuse.com/uploaded/companies/1327/small_logo.png",
    "logoHref": "https://www.themuse.com/",
    "logoAlt": "https://www.themuse.com/The%20Muse%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'The Muse'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get More Advice",
      "reasoning": "Button #3 ('Get More Advice') uses the vibrant brand color #1D2D5A, which aligns with the site's primary color scheme and has action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 19,
      "text": "VIEW JOBS",
      "reasoning": "Button #2 ('VIEW JOBS') has a different background color (#FFFFFF) and serves as a secondary action with a less vibrant appearance, suitable for a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "job seekers and professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'The Muse'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles

Zapier
Scale AI
Fivetran
Stripe
PagerDuty
Brex