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twoplus fertility Brand Identity

A website-derived reference for twoplus fertility: observed colors, typography, components, and assets extracted from http://twoplusfertility.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#EAEB78
Accent
#F94646
Body Font
Lato
Heading
Recoleta

Color Palette

Brand palette extracted from http://twoplusfertility.com/.

primary
#EAEB78
rgb(234, 235, 120)
secondary
#131F37
rgb(19, 31, 55)
accent
#F94646
rgb(249, 70, 70)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0C0C0F
rgb(12, 12, 15)
link
#F94646
rgb(249, 70, 70)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
heading
Recoleta
Recoleta, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

twoplus fertility logo
Logo
twoplus fertility favicon
Favicon

UI Components

Live previews rendered using twoplus fertility's actual button styles.

input
background #FFFFFF textColor #000000 borderColor #949596 borderRadius 50px shadow none
buttonPrimary
background #F94646 textColor #FFFFFF borderRadius 30px shadow none
buttonSecondary
background #FFFFFF textColor #92A0CB borderRadius 50px shadow none

Brand Personality

Tone: professional Energy: medium Audience: couples seeking fertility solutions

twoplus fertility Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is twoplus fertility's primary brand color?

The website extraction recorded #EAEB78 as the primary color for twoplus fertility. This is an observed website value, not a verified official brand specification.

What accent color does twoplus fertility use?

The website extraction recorded #F94646 as an accent color for twoplus fertility. Check the source website or official brand guidelines before using it in new work.

What font does twoplus fertility use?

The extraction detected Lato for body text and Recoleta for headings on http://twoplusfertility.com/. Font usage and licensing should be checked with the source.

Does twoplus fertility use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find twoplus fertility's logo?

The logo asset recorded from http://twoplusfertility.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://twoplusfertility.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by twoplus fertility.

Methodology

Brand data on this page was extracted from http://twoplusfertility.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by twoplus fertility.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Recoleta",
      "role": "heading"
    },
    {
      "family": "Nunito",
      "role": "unknown"
    },
    {
      "family": "GTWalsheimPro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EAEB78",
    "secondary": "#131F37",
    "accent": "#F94646",
    "background": "#FFFFFF",
    "textPrimary": "#0C0C0F",
    "link": "#F94646"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Recoleta"
    },
    "fontStacks": {
      "heading": [
        "Recoleta",
        "serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#949596",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F94646",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#92A0CB",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://twoplusfertility.com/cdn/shop/files/twoplus.webp?v=1660118399&width=500",
    "favicon": "https://twoplusfertility.com/cdn/shop/files/Brand-Logo-twoplus-fertility-square_32x32.png?v=1726716290",
    "logoHref": "https://twoplusfertility.com/",
    "logoAlt": "https://twoplusfertility.com/twoplus%20Fertility%20SG"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'twoplus Fertility SG'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try twoplus",
      "reasoning": "Button #0 uses the vibrant brand color #F94646 and has action-oriented text 'Try twoplus', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "SUBSCRIBE",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and serves a secondary action 'SUBSCRIBE', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "couples seeking fertility solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'twoplus Fertility SG'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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