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Uiflow Brand Identity

A website-derived reference for Uiflow: observed colors, typography, components, and assets extracted from https://www.ycombinator.com/companies/uiflow. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#268BD2
Accent
#218CD3
Body Font
Outfit
Heading
Source Serif 4

Color Palette

Brand palette extracted from https://www.ycombinator.com/companies/uiflow.

primary
#268BD2
rgb(38, 139, 210)
secondary
#F26522
rgb(242, 101, 34)
accent
#218CD3
rgb(33, 140, 211)
background
#F5F5EE
rgb(245, 245, 238)
textPrimary
#000000
rgb(0, 0, 0)
link
#218CD3
rgb(33, 140, 211)

Typography

Each font links to its Google Fonts page where available.

primary
Outfit
heading
Source Serif 4
Source Serif 4 Google Fonts →
Outfit, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Uiflow logo
Logo
Uiflow favicon
Favicon
Uiflow social image
Social Card

Brand Personality

Tone: professional Energy: medium Audience: enterprise software companies

Uiflow Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Uiflow's primary brand color?

The website extraction recorded #268BD2 as the primary color for Uiflow. This is an observed website value, not a verified official brand specification.

What accent color does Uiflow use?

The website extraction recorded #218CD3 as an accent color for Uiflow. Check the source website or official brand guidelines before using it in new work.

What font does Uiflow use?

The extraction detected Outfit for body text and Source Serif 4 for headings on https://www.ycombinator.com/companies/uiflow. Font usage and licensing should be checked with the source.

Does Uiflow use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F5F5EE. The current website may differ from this snapshot.

Where can I find Uiflow's logo?

The logo asset recorded from https://www.ycombinator.com/companies/uiflow is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.ycombinator.com/companies/uiflow using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Uiflow.

Methodology

Brand data on this page was extracted from https://www.ycombinator.com/companies/uiflow using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Uiflow.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#268BD2",
    "secondary": "#F26522",
    "accent": "#218CD3",
    "background": "#F5F5EE",
    "textPrimary": "#000000",
    "link": "#218CD3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Outfit",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml,%3csvg%20width='48'%20height='48'%20viewBox='0%200%2048%2048'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3cpath%20d='M47.9985%2047.9994H0V8.61853e-07H47.9985V47.9994Z'%20fill='%23FF6600'/%3e%3cpath%20d='M13.9012%2011.7843H17.6595L22.4961%2021.5325C23.203%2022.9836%2023.7984%2024.3976%2023.7984%2024.3976C23.7984%2024.3976%2024.4313%2023.021%2025.175%2021.5325L30.0868%2011.7843H33.5843L25.2865%2027.3746V37.309H22.1244V27.1884L13.9012%2011.7843Z'%20fill='white'/%3e%3c/svg%3e",
    "favicon": "https://bookface-static.ycombinator.com/assets/ycdc/favicon-c8a914eeeba9fe6f7a863b35608b55aeedd7c1ff409c97b9ecb96b7a6c278d70.ico",
    "ogImage": "https://bookface-images.s3.us-west-2.amazonaws.com/logos/61cc05ad3a83047833c823bb69d60c37d2eeae56.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAQC4NIECAEXLWXQ67%2F20260427%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20260427T002310Z&X-Amz-Expires=3600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEO7%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJHMEUCIBV8d3KpiKbzZETEUjAfz2Uz70vd34JRqRAjCGAioQLRAiEAinv12ha5vbjOc2KauD%2B98q6K5896D3T9cAIUuxJRy2Mq7gMIt%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAAGgwwMDYyMDE4MTEwNzIiDAfQ%2FEbJDZOD%2FRyUOyrCAwSX62pq8GARS7jyqo4MT%2FS0MqlNF1xPk6cbEdOdhLqmhjNpWIvvJd520ouwCjfr0RaoM51v%2BJqvQYB%2BxaMEq01R5t8eWk4mOvsKNdZUUwZZiocJTjIqOzkYVJ6jle8IbRnQX8aibxLbqoyCWcVSlYDuDnZ6c%2BC149C1MG8RoAHLWHZyivixaNmWMDXNg9Afo5S9dbxk7Zn5E1ryjJ2C9XkgZ9oBtMiLROIaUwe5W1J9CspvwBmBy1tHsIckJUkrlMBtdRj%2FU1rAj%2BYXWEF7jdix3SR9P7mQxkreecqsbIZF4pSt1AXABLFdzeRDELIS%2FWXxMJ%2FQo3m9NF3lu5wouUawrtyLkHw%2BurJj3F8Qbp33W9Y2yCWfxgmDBKi5QWgQhHxr67awPdkm6LSpCCoOUR9OxFkSGQGEt2ZrsOxpXX7us9ydmCYRnO%2FLLnQA2gSJbuW1pF36S0TgpTLGWMAh03Gu7Ymcf6F%2FFCKApw8Rvpdh74B2mzZRlCo8sBtk6XYF9nx6EoAfYzSL%2FB8EwgC8uT%2Fv4ImBIyLlOzYpKijx3epxRAQeiJNO7F0E9AjBoIWyW7H616uMzSqN%2F%2FAC1p%2BipcnzXzD8hLrPBjqlAb7GcfUXDZ6YAv%2BwB5p1mBDUiz7AHiDpzahvBL8DlJMPt3AuUQHJkgmoEO%2BgZ4xNiNLT2jYcOVdGPLkB4237bQnU6%2FDI%2BxCtvARrU%2BsJjSpVlj8MYVvgT%2FgQjmVsrrfcPJYd3q%2FSmOFmMpI9ZWG1kIvv8V2tJLwvBMc%2BczIxuZnk6v1Vt%2Bpnc2vLO%2B4R3UpK0QzDFViJQpAZGZXq7tLoWZuEQZQ4mg%3D%3D&X-Amz-SignedHeaders=host&X-Amz-Signature=2e450f070c81cb310b0065e53a3f8a15b321d1c780c59753048c8b2b9c8703e9",
    "logoHref": "https://www.ycombinator.com/",
    "logoAlt": "https://www.ycombinator.com/companies/Y%20Combinator"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo for Y Combinator.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise software companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which is a strong indicator of being the main brand logo for Y Combinator.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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