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Unbound Brand Identity

A website-derived reference for Unbound: observed colors, typography, components, and assets extracted from https://getunbound.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0F0C22
Accent
#6A42E0
Body Font
Onest
Heading
Onest

Color Palette

Brand palette extracted from https://getunbound.ai/.

primary
#0F0C22
rgb(15, 12, 34)
secondary
#EDE6FC
rgb(237, 230, 252)
accent
#6A42E0
rgb(106, 66, 224)
background
#FAF9FD
rgb(250, 249, 253)
textPrimary
#3D3654
rgb(61, 54, 84)
link
#3D3654
rgb(61, 54, 84)

Typography

Each font links to its Google Fonts page where available.

primary
Onest
heading
Onest
Onest, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Unbound logo
Logo
Unbound favicon
Favicon
Unbound social image
Social Card

UI Components

Live previews rendered using Unbound's actual button styles.

buttonPrimary
background #6A42E0 textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #FFFFFF textColor #0F0C22 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech professionals and developers

Unbound Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Unbound's primary brand color?

The website extraction recorded #0F0C22 as the primary color for Unbound. This is an observed website value, not a verified official brand specification.

What accent color does Unbound use?

The website extraction recorded #6A42E0 as an accent color for Unbound. Check the source website or official brand guidelines before using it in new work.

What font does Unbound use?

The extraction detected Onest as a primary typeface on https://getunbound.ai/. Other pages or materials may use different fonts.

Does Unbound use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FAF9FD. The current website may differ from this snapshot.

Where can I find Unbound's logo?

The logo asset recorded from https://getunbound.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://getunbound.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Unbound.

Methodology

Brand data on this page was extracted from https://getunbound.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Unbound.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Onest",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F0C22",
    "secondary": "#EDE6FC",
    "accent": "#6A42E0",
    "background": "#FAF9FD",
    "textPrimary": "#3D3654",
    "link": "#3D3654"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Onest",
      "heading": "Onest"
    },
    "fontStacks": {
      "heading": [
        "Onest",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Onest",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Onest",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6A42E0",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F0C22",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getunbound.ai/images/logo-white.svg?dpl=dpl_7UQ1eLVjhC5Kig7UWBxzRQZ75Y4p",
    "favicon": "https://getunbound.ai/favicon.ico?favicon.0b3bf435.ico",
    "ogImage": "https://www.getunbound.ai/opengraph-image?eb72007a277c2fe3",
    "logoHref": "https://getunbound.ai/",
    "logoAlt": "https://getunbound.ai/Unbound%20AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Unbound AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Accept",
      "reasoning": "Button #5 has a vibrant brand color (#6A42E0) and action-oriented text ('Accept'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action ('Book a Demo'), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Unbound AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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