UpEquity Brand Identity
A website-derived reference for UpEquity: observed colors, typography, components, and assets extracted from http://www.upequity.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://www.upequity.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using UpEquity's actual button styles.
Brand Personality
UpEquity Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is UpEquity's primary brand color?
The website extraction recorded #21AACE as the primary color for UpEquity. This is an observed website value, not a verified official brand specification.
What font does UpEquity use?
The extraction detected Montserrat as a primary typeface on http://www.upequity.com/. Other pages or materials may use different fonts.
Does UpEquity use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #191919. The current website may differ from this snapshot.
Where can I find UpEquity's logo?
The logo asset recorded from http://www.upequity.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://www.upequity.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UpEquity.
Methodology
Brand data on this page was extracted from http://www.upequity.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by UpEquity.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Montserrat",
"role": "body"
}
],
"colors": {
"primary": "#21AACE",
"secondary": "#CDFF5F",
"accent": "#21AACE",
"background": "#191919",
"textPrimary": "#191919",
"link": "#FF695B"
},
"typography": {
"fontFamilies": {
"primary": "Montserrat",
"heading": "Montserrat"
},
"fontStacks": {
"heading": [
"Montserrat"
],
"body": [
"Montserrat"
],
"paragraph": [
"Montserrat"
]
},
"fontSizes": {
"h1": "48px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFE",
"textColor": "#000000",
"borderColor": "#DDDDE4",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#21AACE",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px"
}
},
"images": {
"logo": "https://www.upequity.com/hs-fs/hubfs/UpEquity%20Brand%20Assets/logos/logo-black.png?width=182&height=31&name=logo-black.png",
"favicon": "https://www.upequity.com/hubfs/Logos/UEGreenStairsLogo-01.png",
"logoAlt": "https://www.upequity.com/logo-black"
},
"__llm_logo_reasoning": {
"selectedIndex": 7,
"reasoning": "Selected #7 because it is visible, medium-sized, and matches the brand name 'UpEquity' with a logo-like appearance.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Apply Now",
"reasoning": "The 'Apply Now' button is likely the primary CTA due to its action-oriented text, which suggests immediate engagement. It shares the vibrant brand color, indicating its importance."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "homeowners looking to buy or sell property"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 7,
"selectedLogoReasoning": "Selected #7 because it is visible, medium-sized, and matches the brand name 'UpEquity' with a logo-like appearance.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}