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Workato Brand Identity

A website-derived reference for Workato: observed colors, typography, components, and assets extracted from https://workato.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#B3FEF7
Accent
#E1FFFC
Body Font
Helvetica
Heading
Mr Eaves Xl Modot

Color Palette

Brand palette extracted from https://workato.com/.

primary
#B3FEF7
rgb(179, 254, 247)
accent
#E1FFFC
rgb(225, 255, 252)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111010
rgb(17, 16, 16)
link
#E1FFFC
rgb(225, 255, 252)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
Mr Eaves Xl Modot
Mr Eaves Xl Modot Google Fonts →
Mr Eaves Xl Modot, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Workato logo
Logo
Workato favicon
Favicon

Brand Personality

Tone: professional Energy: medium Audience: enterprise businesses

Workato Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Workato's primary brand color?

The website extraction recorded #B3FEF7 as the primary color for Workato. This is an observed website value, not a verified official brand specification.

What accent color does Workato use?

The website extraction recorded #E1FFFC as an accent color for Workato. Check the source website or official brand guidelines before using it in new work.

What font does Workato use?

The extraction detected Helvetica for body text and Mr Eaves Xl Modot for headings on https://workato.com/. Font usage and licensing should be checked with the source.

Does Workato use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Workato's logo?

The logo asset recorded from https://workato.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://workato.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Workato.

Methodology

Brand data on this page was extracted from https://workato.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Workato.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mr Eaves Xl Modot",
      "role": "heading"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#B3FEF7",
    "accent": "#E1FFFC",
    "background": "#FFFFFF",
    "textPrimary": "#111010",
    "link": "#E1FFFC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Mr Eaves Xl Modot"
    },
    "fontStacks": {
      "heading": [
        "Mr Eaves Xl Modot",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Mr Eaves Xl Modot",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Mr Eaves Xl Modot",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20351%2074%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-logo__workato%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M26.81%2072.593L38.3%2039.267l11.996%2033.326h8.569l17.237-47.02H65.015L54.027%2057.29%2043.14%2025.574h-9.677L22.576%2057.289%2011.689%2025.574H.6l17.742%2047.02h8.467zm75.57%201.007c13.407%200%2024.697-9.766%2024.697-24.668%200-14.9-11.29-24.365-24.697-24.365-13.306%200-24.496%209.464-24.496%2024.365%200%2014.902%2011.19%2024.668%2024.496%2024.668zm0-10.068c-7.762%200-14.214-5.74-14.214-14.6%200-8.658%206.452-14.196%2014.214-14.196%207.863%200%2014.314%205.538%2014.314%2014.196%200%208.86-6.451%2014.6-14.314%2014.6zm43.212%209.061V55.678c0-12.485%203.73-21.345%2012.6-21.345%202.017%200%204.335.302%206.956%201.611l1.714-9.565c-1.512-1.007-5.04-1.812-8.367-1.812-5.847%200-10.484%203.423-12.903%2011.78V25.574h-10.383v47.02h10.383zm36.76%200V53.948l17.49%2018.645h13.609l-22.329-23.377%2022.329-23.642h-13.609l-17.49%2018.709V0H172.07v72.593h10.282zm55.41%201.007c5.847%200%2012.701-2.618%2015.826-7.753v6.746h10.282v-47.02h-10.282v6.646c-3.226-5.336-10.181-7.652-15.826-7.652-12.702%200-23.891%209.464-23.891%2024.466S225.06%2073.6%20237.76%2073.6zm1.21-10.068c-7.863%200-14.416-5.94-14.416-14.6%200-8.658%206.553-14.297%2014.415-14.297%207.057%200%2014.516%205.034%2014.516%2014.297%200%209.263-6.854%2014.6-14.516%2014.6zm50.167%209.061V34.132h9.98v-8.558h-9.98V7.753h-10.383v17.82h-8.468v8.559h8.468v38.461h10.383zm37.164%201.007C339.71%2073.6%20351%2063.834%20351%2048.932c0-14.9-11.29-24.365-24.697-24.365-13.307%200-24.496%209.464-24.496%2024.365%200%2014.902%2011.19%2024.668%2024.496%2024.668zm0-10.068c-7.762%200-14.214-5.74-14.214-14.6%200-8.658%206.452-14.196%2014.214-14.196%207.862%200%2014.314%205.538%2014.314%2014.196%200%208.86-6.452%2014.6-14.314%2014.6z%22%20fill%3D%22currentColor%22%20fill-rule%3D%22nonzero%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.workato.com/favicon.ico",
    "logoHref": "https://www.workato.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand Workato.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand Workato.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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