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Wright Electric Brand Identity

A website-derived reference for Wright Electric: observed colors, typography, components, and assets extracted from http://www.weflywright.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#523A3A
Accent
#0694D1
Body Font
Adelle Sans
Heading
Acumin

Color Palette

Brand palette extracted from http://www.weflywright.com/.

primary
#523A3A
rgb(82, 58, 58)
secondary
#123355
rgb(18, 51, 85)
accent
#0694D1
rgb(6, 148, 209)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#005390
rgb(0, 83, 144)
link
#005390
rgb(0, 83, 144)

Typography

Each font links to its Google Fonts page where available.

primary
Adelle Sans
Adelle Sans Google Fonts →
heading
Acumin
Adelle Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Wright Electric favicon
Favicon

UI Components

Live previews rendered using Wright Electric's actual button styles.

input
background #000D18 textColor #FFFFFF borderColor #FFFFFF borderRadius 0px shadow none
buttonPrimary
background #0694D1 textColor #FFFFFF borderColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: aerospace and defense industry professionals

Wright Electric Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Wright Electric's primary brand color?

The website extraction recorded #523A3A as the primary color for Wright Electric. This is an observed website value, not a verified official brand specification.

What accent color does Wright Electric use?

The website extraction recorded #0694D1 as an accent color for Wright Electric. Check the source website or official brand guidelines before using it in new work.

What font does Wright Electric use?

The extraction detected Adelle Sans for body text and Acumin for headings on http://www.weflywright.com/. Font usage and licensing should be checked with the source.

Does Wright Electric use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from http://www.weflywright.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wright Electric.

Methodology

Brand data on this page was extracted from http://www.weflywright.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wright Electric.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Adelle Sans",
      "role": "body"
    },
    {
      "family": "Acumin",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#523A3A",
    "secondary": "#123355",
    "accent": "#0694D1",
    "background": "#FFFFFF",
    "textPrimary": "#005390",
    "link": "#005390"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Adelle Sans",
      "heading": "Acumin"
    },
    "fontStacks": {
      "heading": [
        "Adelle Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#000D18",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0694D1",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/6014e375fb2fcc14f5e89e9b/6090676f1b912f41fea24b2b_favicon.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The button labeled 'Subscribe' uses a vibrant blue color (#0694D1), which is typically used for primary call-to-action buttons. The color is bright and stands out against the background, making it the most prominent action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "aerospace and defense industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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