The best AthenaHQ alternatives in 2026 are Profound for enterprise AI search with marketing agents, Peec AI for simple prompt tracking, AirOps for a platform paired with strategists, Scrunch for making your site work for AI agents, and Semrush for AI visibility inside an SEO suite. CharacterQuilt is the pick when you want AI search gaps turned into launched, on-brand campaigns across every channel.
Updated October 19, 2026
| Tool | Best for | Pricing |
|---|---|---|
| 1. CharacterQuilt | Teams that want AI search gaps turned into launched campaigns across every channel | Custom campaign in under 24 hours; packages on the pricing page. |
| 2. Profound | Enterprise teams that want deep AI search data and marketing agents in one platform | Free trial, then a custom Enterprise package with agent credits. |
| 3. Peec AI | Teams that want simple, daily prompt tracking without a heavy platform | Starter, Pro and Advanced plans priced by prompts and models; Enterprise is custom. |
| 4. AirOps | Brands that want a platform plus strategists who run the AI search program with them | Solo and Pro plans you can start for free; Enterprise is custom. |
| 5. Scrunch | Teams that want their website itself optimized for AI agents | Published Core plan with a 7-day free trial; Enterprise is custom. |
| 6. Semrush AI Visibility Toolkit | SEO teams that want AI visibility next to their existing search data | Sold as a standalone toolkit or included in Semrush One plans. |
CharacterQuilt is an AI marketing companion with AEO monitoring as one play. It checks how AI assistants answer your buyers each morning, writes pages for the gaps, and carries the same themes into ABM, ads, email and events in the tools your team already uses.
Profound is the closest match to AthenaHQ for teams that want enterprise AI search data with marketing agents built on it. Its AI Marketer finds opportunities and drafts AEO content, social posts, sponsored answers and launch materials for approval, while Agent Analytics covers AI crawler traffic and SKU-level ChatGPT Shopping tracking. Where AthenaHQ offers a free Essential tier and a self-serve Starter plan, Profound moves from a free trial to a custom Enterprise package.
Peec AI is a simpler option than AthenaHQ for teams that use only a fraction of a full AEO command center. It tracks the prompts and models you choose every day, with source and citation analytics, gap analysis and recommended actions. Unlimited users on every plan make it easy for your whole team to read the data, and pricing is tied to prompts and models rather than credits.
AirOps suits teams that want strategists running the AI search program with them, not only software like AthenaHQ. Its agents research, create, publish and refresh content, with Playbooks, Grids and Brand Kits for scale and human review before anything publishes. It publishes natively to 13 CMSs, including Webflow, WordPress, Contentful and Sanity.
Scrunch suits teams whose priority is a website that works better for AI agents, where AthenaHQ centers on tracking 11+ AI platforms and publishing content to your CMS. Its Agent Pages serve AI agents what they need to understand and cite your brand, and signals flag changes in prompts and citations with what to do about them. The Agent Experience Platform and wider model coverage sit on Enterprise.
Semrush suits SEO teams that would rather add AI visibility to the suite they already use than adopt a dedicated AEO platform like AthenaHQ. Its AI Visibility Toolkit benchmarks brand presence in AI answers, researches prompts, tracks them daily and audits your site for AI search issues. It sits alongside Semrush keyword, site audit and competitor research tools.
A dedicated AEO or SEO lead will get the most from deep platforms like AthenaHQ or Profound. A lean team may prefer simple tracking like Peec AI, or a partner like AirOps that brings strategists.
If the next step is always a web page, pick a tool that publishes to your CMS. If the next step is a campaign across ads, email and events, CharacterQuilt carries the insight further.
List the AI platforms, countries and languages your buyers use, then check which plans cover them. Model coverage often grows by tier.
Credit and prompt-based pricing both scale with how much you track. Start with the prompts that matter most, measure, then expand.
Choose Profound if you want enterprise AI search data with marketing agents built on it. Choose Peec AI for straightforward tracking your whole team can use, AirOps if you want strategists alongside the platform, Scrunch if your website needs to work better for AI agents, and Semrush if you already live in it. Choose CharacterQuilt when AI search is one input to a bigger marketing plan and you want the gaps turned into launched campaigns.
It depends on the job. Profound is the closest match for enterprise AI search tracking with agents. Peec AI is the simplest way to track prompts. AirOps adds strategists to the platform. CharacterQuilt is the pick when you want AI search gaps turned into campaigns across every channel.
AthenaHQ itself has a free Essential tier. Peec AI and Scrunch publish self-serve plans, and Semrush sells its AI Visibility Toolkit on its own or inside Semrush One. Compare plans at the number of prompts and models you actually need.
Profound can stage rewritten pages in your CMS, and AirOps publishes to 13 CMSs including Webflow and WordPress. CharacterQuilt publishes AEO pages to Webflow and launches campaigns in your marketing automation and ad platforms.
AthenaHQ is a dedicated AI search platform with deep tracking and content actions. CharacterQuilt is a marketing companion with AEO monitoring as one play, built to turn findings into on-brand campaigns across ABM, ads, email and events. Many teams can use both.
Tell us the idea. We will turn around a custom campaign in under 24 hours.
