Accrual Brand Identity
A website-derived reference for Accrual: observed colors, typography, components, and assets extracted from https://accrual.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#EDBE3E
Accent
#EDBE3E
Body Font
Muoto
Heading
Muoto
Color Palette
Brand palette extracted from https://accrual.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Muoto
heading
Muoto
Muoto, -apple-system, BlinkMacSystemFont, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Social Card
UI Components
Live previews rendered using Accrual's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: business professionals
Accrual Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Accrual's primary brand color?
The website extraction recorded #EDBE3E as the primary color for Accrual. This is an observed website value, not a verified official brand specification.
What font does Accrual use?
The extraction detected Muoto as a primary typeface on https://accrual.com/. Other pages or materials may use different fonts.
Does Accrual use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #1A1A1A. The current website may differ from this snapshot.
Where can I find Accrual's logo?
The logo asset recorded from https://accrual.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://accrual.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Accrual.
Methodology
Brand data on this page was extracted from https://accrual.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Accrual.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Muoto",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#EDBE3E",
"accent": "#EDBE3E",
"background": "#1A1A1A",
"textPrimary": "#1A1A1A",
"link": "#5E4B17"
},
"typography": {
"fontFamilies": {
"primary": "Muoto",
"heading": "Muoto"
},
"fontStacks": {
"heading": [
"Muoto",
"-apple-system",
"BlinkMacSystemFont",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Muoto",
"-apple-system",
"BlinkMacSystemFont",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Muoto",
"-apple-system",
"BlinkMacSystemFont",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "46px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#EDBE3E",
"textColor": "#0C0C0C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#040404",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
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"ogImage": "https://accrual.com/static/opengraph.png",
"logoHref": "https://accrual.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get In TouchLearn More",
"reasoning": "Button #0 uses the vibrant brand color #EDBE3E, which is consistent with the primary brand color and is likely intended to draw attention as the main call-to-action."
},
"secondary": {
"index": 4,
"text": "Learn More",
"reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action ('Learn More'), making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}