Acctual Brand Identity
A website-derived reference for Acctual: observed colors, typography, components, and assets extracted from https://www.acctual.com/?ref=startups.gallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.acctual.com/?ref=startups.gallery.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Acctual's actual button styles.
Brand Personality
Acctual Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Acctual's primary brand color?
The website extraction recorded #0000EE as the primary color for Acctual. This is an observed website value, not a verified official brand specification.
What accent color does Acctual use?
The website extraction recorded #0098F2 as an accent color for Acctual. Check the source website or official brand guidelines before using it in new work.
What font does Acctual use?
The extraction detected Open Runde as a primary typeface on https://www.acctual.com/?ref=startups.gallery. Other pages or materials may use different fonts.
Does Acctual use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #F7FAFC. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from https://www.acctual.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Acctual.
Methodology
Brand data on this page was extracted from https://www.acctual.com/?ref=startups.gallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Acctual.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Open Runde",
"role": "body"
},
{
"family": "Caveat",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#CFEAFA",
"accent": "#0098F2",
"background": "#F7FAFC",
"textPrimary": "#0D111B",
"link": "#0098F2"
},
"typography": {
"fontFamilies": {
"primary": "Open Runde",
"heading": "Open Runde"
},
"fontStacks": {
"heading": [
"Open Runde",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Open Runde",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"buttonPrimary": {
"background": "#0D111B",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "rgb(36, 38, 40) 0px 0px 0px 1px, rgba(27, 28, 29, 0.48) 0px 1px 2px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/HZizvhG7rrri8qAnah0Vt4paSeQ.png",
"ogImage": "https://framerusercontent.com/images/vVe0tCILAaoppCiW0DqTbOVuGg.png"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Sign up for free",
"reasoning": "The button 'Sign up for free' is likely the primary CTA due to its action-oriented text and dark background color, which stands out as a call-to-action."
},
"secondary": {
"index": 8,
"text": "Log in",
"reasoning": "The 'Log in' button is a common secondary action, with a different background color group (light/white) compared to the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "small business owners"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}