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Adapted Brand Identity

A website-derived reference for Adapted: observed colors, typography, components, and assets extracted from https://adapted.app/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#000000
Accent
#FFFFFF
Body Font
SF Pro Text
Heading
SF Pro Display

Color Palette

Brand palette extracted from https://adapted.app/.

primary
#000000
rgb(0, 0, 0)
accent
#FFFFFF
rgb(255, 255, 255)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
SF Pro Text
SF Pro Text Google Fonts →
heading
SF Pro Display
SF Pro Display Google Fonts →
ui-sans-serif, -apple-system, BlinkMacSystemFont, SF Pro Display, SF Pro Text, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Adapted logo
Logo
Adapted favicon
Favicon

UI Components

Live previews rendered using Adapted's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: athletes and fitness enthusiasts

Adapted Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Adapted's primary brand color?

The website extraction recorded #000000 as the primary color for Adapted. This is an observed website value, not a verified official brand specification.

What accent color does Adapted use?

The website extraction recorded #FFFFFF as an accent color for Adapted. Check the source website or official brand guidelines before using it in new work.

What font does Adapted use?

The extraction detected SF Pro Text for body text and SF Pro Display for headings on https://adapted.app/. Font usage and licensing should be checked with the source.

Does Adapted use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

Where can I find Adapted's logo?

The logo asset recorded from https://adapted.app/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://adapted.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Adapted.

Methodology

Brand data on this page was extracted from https://adapted.app/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Adapted.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Display",
      "role": "heading"
    },
    {
      "family": "SF Pro Text",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Text",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "SF Pro Text",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.adapted.app/logo.svg",
    "favicon": "https://www.adapted.app/favicon.ico?favicon.f465d943.ico",
    "logoAlt": "https://www.adapted.app/Adapted%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only visible logo candidate, matches the brand name 'Adapted App', and is a medium-sized logo.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download for iOS",
      "reasoning": "The button 'Download for iOS' is the only button available and serves as the main call-to-action for users to engage with the app."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "athletes and fitness enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.8,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, matches the brand name 'Adapted App', and is a medium-sized logo.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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