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Adfin Brand Identity

A website-derived reference for Adfin: observed colors, typography, components, and assets extracted from https://www.adfin.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#205223
Accent
#205223
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.adfin.com/.

primary
#205223
rgb(32, 82, 35)
secondary
#EBFBDB
rgb(235, 251, 219)
accent
#205223
rgb(32, 82, 35)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#333231
rgb(51, 50, 49)
link
#3898EC
rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Manrope, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Adfin logo
Logo
Adfin favicon
Favicon
Adfin social image
Social Card

UI Components

Live previews rendered using Adfin's actual button styles.

buttonPrimary
background #205223 textColor #FDFAF6 borderColor #205223 borderRadius 8px shadow none
buttonSecondary
background transparent textColor #205223 borderColor #205223 borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Adfin Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Adfin's primary brand color?

The website extraction recorded #205223 as the primary color for Adfin. This is an observed website value, not a verified official brand specification.

What font does Adfin use?

The extraction detected Inter as a primary typeface on https://www.adfin.com/. Other pages or materials may use different fonts.

Does Adfin use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Adfin's logo?

The logo asset recorded from https://www.adfin.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.adfin.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Adfin.

Methodology

Brand data on this page was extracted from https://www.adfin.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Adfin.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#205223",
    "secondary": "#EBFBDB",
    "accent": "#205223",
    "background": "#FFFFFF",
    "textPrimary": "#333231",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#205223",
      "textColor": "#FDFAF6",
      "borderColor": "#205223",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#205223",
      "borderColor": "#205223",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/663608d6085a91363816e0cb/663e1341dc669fcba8604861_e00995245c514ba13c3ef882a55ccc72_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/663608d6085a91363816e0cb/699c9ad22f689e30abcdb694_Logomark%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/663608d6085a91363816e0cb/6840567bce2f9c2e933615f1_opengraphs.png",
    "logoHref": "https://adfin.com/",
    "logoAlt": "https://adfin.com/Adfin%20logo."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to home, and matches the brand name 'Adfin'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #0 with text 'Sign up' has a vibrant brand color background (#205223), making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 with text 'Book a demo' is transparent with a border, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to home, and matches the brand name 'Adfin'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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