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alphaXiv Brand Identity

A website-derived reference for alphaXiv: observed colors, typography, components, and assets extracted from https://www.alphaxiv.org/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9A2036
Accent
#FFE2E2
Body Font
Noto Sans
Heading
Rubik

Color Palette

Brand palette extracted from https://www.alphaxiv.org/.

primary
#9A2036
rgb(154, 32, 54)
secondary
#2B7FFF
rgb(43, 127, 255)
accent
#FFE2E2
rgb(255, 226, 226)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#171717
rgb(23, 23, 23)
link
#FFE2E2
rgb(255, 226, 226)

Typography

Each font links to its Google Fonts page where available.

primary
Noto Sans
heading
Rubik
Rubik, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

alphaXiv logo
Logo
alphaXiv favicon
Favicon
alphaXiv social image
Social Card

UI Components

Live previews rendered using alphaXiv's actual button styles.

buttonPrimary
background #FFE2E2 textColor #9A2036 borderRadius 33554400px shadow none
buttonSecondary
background #F5F5F5 textColor #171717 borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in exploration and innovation

alphaXiv Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is alphaXiv's primary brand color?

The website extraction recorded #9A2036 as the primary color for alphaXiv. This is an observed website value, not a verified official brand specification.

What accent color does alphaXiv use?

The website extraction recorded #FFE2E2 as an accent color for alphaXiv. Check the source website or official brand guidelines before using it in new work.

What font does alphaXiv use?

The extraction detected Noto Sans for body text and Rubik for headings on https://www.alphaxiv.org/. Font usage and licensing should be checked with the source.

Does alphaXiv use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find alphaXiv's logo?

The logo asset recorded from https://www.alphaxiv.org/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.alphaxiv.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by alphaXiv.

Methodology

Brand data on this page was extracted from https://www.alphaxiv.org/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by alphaXiv.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "heading"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9A2036",
    "secondary": "#2B7FFF",
    "accent": "#FFE2E2",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#FFE2E2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noto Sans",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "Noto Sans",
        "Rubik",
        "Helvetica",
        "Arial",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "Rubik",
        "Helvetica",
        "Arial",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFE2E2",
      "textColor": "#9A2036",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#171717",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20718.41%20504.47%22%20width%3D%22718.41%22%20height%3D%22504.47%22%20class%3D%22size-8%20text-custom-red%22%20data-fc-idx%3D%220%22%3E%3Cpolygon%20fill%3D%22currentColor%22%20points%3D%22591.15%20258.54%20718.41%20385.73%20663.72%20440.28%20536.57%20313.62%20591.15%20258.54%22%20style%3D%22fill%3A%20rgb(154%2C%2032%2C%2054)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M273.86.3c34.56-2.41%2C67.66%2C9.73%2C92.51%2C33.54l94.64%2C94.63-55.11%2C54.55-96.76-96.55c-16.02-12.7-37.67-12.1-53.19%2C1.11L54.62%2C288.82%2C0%2C234.23%2C204.76%2C29.57C223.12%2C13.31%2C249.27%2C2.02%2C273.86.3Z%22%20style%3D%22fill%3A%20rgb(154%2C%2032%2C%2054)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M663.79%2C1.29l54.62%2C54.58-418.11%2C417.9c-114.43%2C95.94-263.57-53.49-167.05-167.52l160.46-160.33%2C54.62%2C54.58-157.88%2C157.77c-33.17%2C40.32%2C18.93%2C91.41%2C58.66%2C57.48L663.79%2C1.29Z%22%20style%3D%22fill%3A%20rgb(154%2C%2032%2C%2054)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.alphaxiv.org/favicon.ico",
    "ogImage": "https://static.alphaxiv.org/logos/alphaxiv_logo.png",
    "logoHref": "https://www.alphaxiv.org/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Explore",
      "reasoning": "Button #1 ('Explore') has a distinct accent color (#FFE2E2) that aligns with the site's brand colors and serves as a clear call-to-action for users to engage with the site's main content."
    },
    "secondary": {
      "index": 9,
      "text": "Resources",
      "reasoning": "Button #9 ('Resources') has a different background color (#F5F5F5) and serves as a secondary action, providing additional information without being as prominent as the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in exploration and innovation"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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