Home · Branding · Archetype

Archetype Brand Identity

A website-derived reference for Archetype: observed colors, typography, components, and assets extracted from https://www.archetypeai.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#F3FEAB
Accent
#3898EC
Body Font
Ppneuemontreal
Heading
Ppneuemontreal

Color Palette

Brand palette extracted from https://www.archetypeai.io/.

primary
#F3FEAB
rgb(243, 254, 171)
secondary
#0082F3
rgb(0, 130, 243)
accent
#3898EC
rgb(56, 152, 236)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#3898EC
rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary
Ppneuemontreal
Ppneuemontreal Google Fonts →
heading
Ppneuemontreal
Ppneuemontreal Google Fonts →
Ppneuemontreal, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Archetype logo
Logo
Archetype favicon
Favicon

UI Components

Live previews rendered using Archetype's actual button styles.

input
background transparent textColor #1A1A1A borderColor null borderRadius 0px shadow none
buttonPrimary
background #000000 textColor #FFFFFF borderRadius 3px shadow none
buttonSecondary
background #F1F1F0 textColor #000000 borderColor #000000 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: technology professionals

Archetype Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io
Archetype brand asset featured on archetypeai.io
Image: cdn.prod.website-files.com
Source: archetypeai.io

Frequently Asked Questions

What is Archetype's primary brand color?

The website extraction recorded #F3FEAB as the primary color for Archetype. This is an observed website value, not a verified official brand specification.

What accent color does Archetype use?

The website extraction recorded #3898EC as an accent color for Archetype. Check the source website or official brand guidelines before using it in new work.

What font does Archetype use?

The extraction detected Ppneuemontreal as a primary typeface on https://www.archetypeai.io/. Other pages or materials may use different fonts.

Does Archetype use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

Where can I find Archetype's logo?

The logo asset recorded from https://www.archetypeai.io/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.archetypeai.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Archetype.

Methodology

Brand data on this page was extracted from https://www.archetypeai.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Archetype.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/archetype.json GET /branding/archetype/llms.txt 
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Ppneuemontreal",
      "role": "heading"
    },
    {
      "family": "Ppneuemontrealmono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#F3FEAB",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ppneuemontreal",
      "heading": "Ppneuemontreal"
    },
    "fontStacks": {
      "heading": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Ppneuemontreal",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "70px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F1F0",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "confidence": 0.9,
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      "text": "Read on",
      "reasoning": "Button #2 has a light background (#F1F1F0) and a border, making it less prominent than Button #1. The text 'Read on' suggests a secondary action, suitable for a secondary button."
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  "personality": {
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    "targetAudience": "technology professionals"
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    "framework": "custom",
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  "confidence": {
    "buttons": 0.9,
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  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
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  }
}

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