Avocado Brand Identity
A website-derived reference for Avocado: observed colors, typography, components, and assets extracted from https://avocadopos.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://avocadopos.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Avocado's actual button styles.
Brand Personality
Avocado Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Avocado's primary brand color?
The website extraction recorded #001122 as the primary color for Avocado. This is an observed website value, not a verified official brand specification.
What accent color does Avocado use?
The website extraction recorded #222222 as an accent color for Avocado. Check the source website or official brand guidelines before using it in new work.
What font does Avocado use?
The extraction detected Inter as a primary typeface on https://avocadopos.com/. Other pages or materials may use different fonts.
Does Avocado use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FAFAFA. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from https://avocadopos.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avocado.
Methodology
Brand data on this page was extracted from https://avocadopos.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Avocado.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#001122",
"secondary": "#34AC68",
"accent": "#222222",
"background": "#FAFAFA",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "56px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#222222",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px"
},
"buttonSecondary": {
"background": "#EBEBEB",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/pfKJZ5kVmSrLcmBRMnjrXS7xe0.png",
"ogImage": "https://framerusercontent.com/assets/yDWrDg8uMOwrcr5LRo8owDfTxo.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "None of the candidates clearly represent the brand 'Avocado POS' in a prominent header position. The heuristic choice was not in the header, and no candidate matched the favicon or had a clear brand indication.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started",
"reasoning": "The 'Get Started' button is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#222222), which stands out against the page's light background."
},
"secondary": {
"index": 2,
"text": "Learn More",
"reasoning": "The 'Learn More' button with a light background (#EBEBEB) serves as a secondary action, providing additional information without the same level of urgency as the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business owners looking for POS solutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "None of the candidates clearly represent the brand 'Avocado POS' in a prominent header position. The heuristic choice was not in the header, and no candidate matched the favicon or had a clear brand indication.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}