Backflip AI Brand Identity
A website-derived reference for Backflip AI: observed colors, typography, components, and assets extracted from https://www.backflip.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#3B82F6
Accent
#0000EE
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from https://www.backflip.ai/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Backflip AI's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
Backflip AI Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Backflip AI's primary brand color?
The website extraction recorded #3B82F6 as the primary color for Backflip AI. This is an observed website value, not a verified official brand specification.
What accent color does Backflip AI use?
The website extraction recorded #0000EE as an accent color for Backflip AI. Check the source website or official brand guidelines before using it in new work.
What font does Backflip AI use?
The extraction detected Inter as a primary typeface on https://www.backflip.ai/. Other pages or materials may use different fonts.
Does Backflip AI use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #18181B. The current website may differ from this snapshot.
Where can I find Backflip AI's logo?
The logo asset recorded from https://www.backflip.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.backflip.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Backflip AI.
Methodology
Brand data on this page was extracted from https://www.backflip.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Backflip AI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#3B82F6",
"accent": "#0000EE",
"background": "#18181B",
"textPrimary": "#18181B",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "64px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#27272A",
"textColor": "#0000EE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0.25) 0px 1px 6px 0px"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20264%2064%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22264%22%20height%3D%2264%22%20fill%3D%22none%22%20id%3D%22svg-1906765745_4983%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M59.426%2016v32L31.713%2064%204%2048V16L31.713%200l27.713%2016Zm-45.491-3.318-7.84%204.527V46.79l6.792%203.922v-29.58l7.84-4.527-6.792-3.923Zm1.047%2039.24%206.792%203.922v-29.58l7.844-4.528-6.796-3.922-7.84%204.527v29.581Zm8.887%205.132%207.844%204.527%207.84-4.527V27.473l-7.84-4.527-7.844%204.527v29.58Zm17.779-1.21%206.792-3.922v-29.58l-7.84-4.528-6.792%203.922%207.84%204.527v29.581Zm8.887-5.132%206.796-3.922V17.21l-7.844-4.528-6.792%203.923%207.84%204.527v29.58Zm-3.143-39.24L40.6%207.552l-6.792%203.922%206.792%203.922%206.792-3.922Zm-8.887-5.13-6.792-3.923-6.796%203.922%206.796%203.923%206.792-3.923ZM22.822%207.55l-6.792%203.922%206.792%203.922%206.796-3.922-6.796-3.922Zm2.095%209.054%206.796%203.922%206.792-3.922-6.792-3.923-6.796%203.923Z%22%20fill%3D%22%23FAFAFA%22%2F%3E%3Cpath%20d%3D%22M79.888%2044V20.24h8.46c2.808%200%204.86.588%206.156%201.764%201.296%201.176%201.944%202.772%201.944%204.788%200%201.2-.348%202.292-1.044%203.276-.696.96-1.68%201.572-2.952%201.836v.036c1.416.264%202.532.912%203.348%201.944.84%201.008%201.26%202.16%201.26%203.456%200%202.016-.756%203.636-2.268%204.86-1.512%201.2-3.672%201.8-6.48%201.8h-8.424Zm2.88-2.7h6.228c1.704%200%202.964-.348%203.78-1.044.84-.696%201.26-1.668%201.26-2.916%200-1.272-.42-2.244-1.26-2.916-.816-.696-2.076-1.044-3.78-1.044h-6.228v7.92Zm0-10.62h5.616c3.36%200%205.04-1.296%205.04-3.888%200-2.568-1.68-3.852-5.04-3.852h-5.616v7.74Zm30.612%201.692c0-1.344-.36-2.376-1.08-3.096-.72-.744-1.74-1.116-3.06-1.116-1.248%200-2.304.276-3.168.828-.864.528-1.5%201.392-1.908%202.592l-2.34-1.44c.48-1.344%201.368-2.424%202.664-3.24%201.296-.84%202.904-1.26%204.824-1.26%201.296%200%202.472.228%203.528.684%201.056.432%201.884%201.104%202.484%202.016.624.888.936%202.04.936%203.456v8.712c0%20.864.456%201.296%201.368%201.296.456%200%20.9-.06%201.332-.18l-.144%202.268c-.48.24-1.104.36-1.872.36-.696%200-1.32-.132-1.872-.396a2.955%202.955%200%200%201-1.296-1.188c-.312-.552-.468-1.236-.468-2.052v-.36l.72.108c-.288.936-.78%201.704-1.476%202.304a7.218%207.218%200%200%201-2.34%201.296%208.715%208.715%200%200%201-2.556.396c-1.056%200-2.04-.18-2.952-.54-.912-.36-1.644-.9-2.196-1.62-.528-.744-.792-1.656-.792-2.736%200-1.344.444-2.448%201.332-3.312.912-.888%202.172-1.488%203.78-1.8l7.128-1.404v2.376l-5.796%201.188c-1.176.24-2.052.576-2.628%201.008-.576.432-.864%201.032-.864%201.8%200%20.744.288%201.356.864%201.836.6.456%201.44.684%202.52.684.696%200%201.356-.084%201.98-.252a5.763%205.763%200%200%200%201.728-.828c.504-.384.9-.852%201.188-1.404.288-.576.432-1.248.432-2.016v-4.968Zm17.33-6.732c1.248%200%202.34.192%203.276.576.96.384%201.788.936%202.484%201.656a8.626%208.626%200%200%201%201.692%202.556l-2.736%201.296c-.384-1.152-.972-2.028-1.764-2.628-.768-.624-1.776-.936-3.024-.936-1.2%200-2.232.276-3.096.828-.864.528-1.524%201.308-1.98%202.34-.456%201.008-.684%202.232-.684%203.672%200%201.416.228%202.64.684%203.672.456%201.032%201.116%201.824%201.98%202.376.864.528%201.896.792%203.096.792.936%200%201.74-.144%202.412-.432a4.084%204.084%200%200%200%201.692-1.26c.456-.552.768-1.224.936-2.016l2.664.936c-.408%201.104-.972%202.052-1.692%202.844a7.047%207.047%200%200%201-2.556%201.836c-.984.408-2.112.612-3.384.612-1.68%200-3.18-.372-4.5-1.116-1.32-.744-2.352-1.812-3.096-3.204-.744-1.416-1.116-3.096-1.116-5.04s.372-3.612%201.116-5.004c.744-1.416%201.776-2.496%203.096-3.24%201.32-.744%202.82-1.116%204.5-1.116Zm28.497.36-7.776%207.776-.684.684-5.904%205.904v-3.6L155.571%2026h3.636Zm-12.924-8.28V44h-2.88V17.72h2.88Zm5.4%2014.58%207.956%2011.7h-3.492l-6.876-10.08%202.412-1.62Zm19.453-14.76c.624%200%201.212.072%201.764.216.552.144.984.348%201.296.612l-.756%202.34a2.689%202.689%200%200%200-.936-.396%204.055%204.055%200%200%200-1.116-.144c-1.032%200-1.836.252-2.412.756-.576.48-.864%201.26-.864%202.34V44h-2.88V22.976c0-.792.12-1.524.36-2.196a4.59%204.59%200%200%201%201.08-1.728c.504-.48%201.128-.852%201.872-1.116.744-.264%201.608-.396%202.592-.396Zm2.988%208.46v2.484h-12.492V26h12.492Zm6.588-8.28v21.708c0%20.912.168%201.548.504%201.908.336.336.876.504%201.62.504.48%200%20.876-.036%201.188-.108.312-.072.732-.204%201.26-.396l-.468%202.52a5.125%205.125%200%200%201-1.26.36%206.797%206.797%200%200%201-1.404.144c-1.464%200-2.556-.396-3.276-1.188-.696-.792-1.044-2.004-1.044-3.636V17.72h2.88Zm9.728%204.824c-.648%200-1.176-.192-1.584-.576-.384-.408-.576-.936-.576-1.584s.192-1.164.576-1.548c.408-.408.936-.612%201.584-.612s1.164.204%201.548.612c.408.384.612.9.612%201.548s-.204%201.176-.612%201.584c-.384.384-.9.576-1.548.576ZM191.88%2026v18H189V26h2.88Zm6.683%2025.56V26h2.52l.252%204.392-.396-.504c.312-.84.78-1.572%201.404-2.196a6.486%206.486%200%200%201%202.268-1.512%207.593%207.593%200%200%201%202.88-.54c1.464%200%202.808.372%204.032%201.116%201.248.744%202.244%201.812%202.988%203.204.744%201.392%201.116%203.072%201.116%205.04%200%201.944-.384%203.624-1.152%205.04-.744%201.392-1.74%202.46-2.988%203.204a7.867%207.867%200%200%201-4.104%201.116c-1.488%200-2.796-.36-3.924-1.08-1.104-.744-1.896-1.68-2.376-2.808l.36-.54V51.56h-2.88Zm8.532-9.72c1.776%200%203.156-.624%204.14-1.872%201.008-1.248%201.512-2.904%201.512-4.968s-.492-3.72-1.476-4.968c-.96-1.248-2.316-1.872-4.068-1.872-1.152%200-2.16.288-3.024.864-.864.552-1.536%201.344-2.016%202.376-.48%201.008-.72%202.208-.72%203.6%200%201.368.228%202.568.684%203.6.48%201.032%201.14%201.836%201.98%202.412.864.552%201.86.828%202.988.828ZM251.437%2044h-3.06l-2.52-6.588h-10.764L232.573%2044h-3.024l9.252-23.76h3.42L251.437%2044Zm-15.3-9.288h8.676l-4.356-11.7-4.32%2011.7Zm23.01-14.472V44h-2.88V20.24h2.88Z%22%20fill%3D%22%23FAFAFA%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/bh0MvjvAnGk16Fo1kTz5MeZLx6k.svg",
"ogImage": "https://framerusercontent.com/images/RkJ0TdsVbNhVZg58wYXIGb2OoQ.png",
"logoHref": "https://www.backflip.ai/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Parametric3D Scan to CADTranslate 3D scan data into parametric CAD models in one click.Currently nat",
"reasoning": "The button has a dark background color (#27272A) which stands out against the page's dark theme, and the text is action-oriented, suggesting a primary CTA."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is only one button detected, so no secondary button can be identified."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}