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Bannerman Brand Identity

A website-derived reference for Bannerman: observed colors, typography, components, and assets extracted from https://www.bannerman.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#03A9F4
Accent
#3898EC
Body Font
Lato
Heading
Helvetica Neue

Color Palette

Brand palette extracted from https://www.bannerman.com/.

primary
#03A9F4
rgb(3, 169, 244)
secondary
#F44336
rgb(244, 67, 54)
accent
#3898EC
rgb(56, 152, 236)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#333333
rgb(51, 51, 51)
link
#2979FF
rgb(41, 121, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
heading
Helvetica Neue
Helvetica Neue Google Fonts →
Lato, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Bannerman favicon
Favicon
Bannerman social image
Social Card

UI Components

Live previews rendered using Bannerman's actual button styles.

buttonPrimary
background #3898EC textColor #2979FF borderRadius 100px shadow rgba(0, 0, 0, 0.2) 2px 2px 4px 0px
buttonSecondary
background #FFFFFF textColor #2979FF borderColor #2979FF borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking security services

Bannerman Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Bannerman's primary brand color?

The website extraction recorded #03A9F4 as the primary color for Bannerman. This is an observed website value, not a verified official brand specification.

What accent color does Bannerman use?

The website extraction recorded #3898EC as an accent color for Bannerman. Check the source website or official brand guidelines before using it in new work.

What font does Bannerman use?

The extraction detected Lato for body text and Helvetica Neue for headings on https://www.bannerman.com/. Font usage and licensing should be checked with the source.

Does Bannerman use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.bannerman.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bannerman.

Methodology

Brand data on this page was extracted from https://www.bannerman.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bannerman.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "heading"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#03A9F4",
    "secondary": "#F44336",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#2979FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "22px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3898EC",
      "textColor": "#2979FF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 2px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2979FF",
      "borderColor": "#2979FF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b2a5699f6f874af7c309ce0_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/5b17a3380fa2972c5274359e/5b72d3d9967f1b1e726d9625_5b59ca7469519d14b12ebada_city_bg-section-la.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found in the header area that matches the brand 'Bannerman'. The heuristic suggestion was not visible or appropriately sized for a main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GET STARTED",
      "reasoning": "Button #0 with text 'GET STARTED' uses a vibrant blue color (#3898EC) and is labeled with a strong call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Get started",
      "reasoning": "Button #3 with text 'Get started' has a different background color (#FFFFFF) and serves as a secondary option with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking security services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found in the header area that matches the brand 'Bannerman'. The heuristic suggestion was not visible or appropriately sized for a main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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