Besimple AI Brand Identity
A website-derived reference for Besimple AI: observed colors, typography, components, and assets extracted from https://besimple.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://besimple.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Besimple AI's actual button styles.
Brand Personality
Besimple AI Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Besimple AI's primary brand color?
The website extraction recorded #0000EE as the primary color for Besimple AI. This is an observed website value, not a verified official brand specification.
What accent color does Besimple AI use?
The website extraction recorded #F36A3A as an accent color for Besimple AI. Check the source website or official brand guidelines before using it in new work.
What font does Besimple AI use?
The extraction detected NType 82 Regular for body text and Suisse Intl Regular for headings on https://besimple.ai/. Font usage and licensing should be checked with the source.
Does Besimple AI use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #F0EFEB. The current website may differ from this snapshot.
Where can I find Besimple AI's logo?
The logo asset recorded from https://besimple.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://besimple.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Besimple AI.
Methodology
Brand data on this page was extracted from https://besimple.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Besimple AI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "NType 82 Regular",
"role": "body"
},
{
"family": "Suisse Intl Light",
"role": "body"
},
{
"family": "Suisse Intl Regular",
"role": "heading"
},
{
"family": "Ndot 55",
"role": "unknown"
},
{
"family": "Universal Sans Display Trial",
"role": "display"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#F36A3A",
"background": "#F0EFEB",
"textPrimary": "#111111",
"link": "#F36A3A"
},
"typography": {
"fontFamilies": {
"primary": "NType 82 Regular",
"heading": "Suisse Intl Regular"
},
"fontStacks": {
"heading": [
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Suisse Intl Light",
"sans-serif"
]
},
"fontSizes": {
"h1": "12px",
"h2": "12px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#111111",
"textColor": "#0000EE",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E6E5E1",
"textColor": "#0000EE",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2026%2035%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2226%22%20height%3D%2235%22%20viewBox%3D%220%200%2026%2035%22%20fill%3D%22none%22%20id%3D%22svg-70852309_590%22%3E%0A%3Cpath%20d%3D%22M12.6055%2034.348C19.5673%2034.348%2025.2109%2028.7042%2025.2109%2021.7424C25.2109%2014.7806%2019.5673%209.13696%2012.6055%209.13696C5.64367%209.13696%200%2014.7806%200%2021.7424C0%2028.7042%205.64367%2034.348%2012.6055%2034.348Z%22%20fill%3D%22%23EDA436%22%2F%3E%0A%3Cpath%20d%3D%22M12.6075%209.13704C7.8327%205.52265%205.60283%202.47698%205.91793%200C11.2505%200.41992%2013.4803%203.4656%2012.6075%209.13704Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3Cpath%20d%3D%22M12.6074%209.1501C15.2335%207.67947%2017.1244%206.20881%2018.2799%204.73818C16.0739%203.68771%2014.1831%205.15838%2012.6074%209.1501Z%22%20fill%3D%22%235F8F4F%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/nvWsm9OWLX3ZveIuJEWStbEd7vg.png",
"logoHref": "https://besimple.ai/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a Demo",
"reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its distinct dark background color (#111111), which stands out against the lighter page background and other buttons. The text is action-oriented, encouraging users to engage with the service."
},
"secondary": {
"index": 1,
"text": "Explore our data",
"reasoning": "Button #1 ('Explore our data') is selected as the secondary CTA because it has a different background color (#E6E5E1) from the primary button and offers a less direct action, suitable for a secondary role."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals and tech enthusiasts"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}