Biograph Brand Identity
A website-derived reference for Biograph: observed colors, typography, components, and assets extracted from https://www.biograph.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#0000EE
Accent
#0000EE
Body Font
Apercu Pro Regular
Heading
Aeonik Regular
Color Palette
Brand palette extracted from https://www.biograph.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Apercu Pro Regular
heading
Aeonik Regular
Aeonik Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Biograph's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: health-conscious individuals interested in preventive health and longevity
Biograph Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Biograph's primary brand color?
The website extraction recorded #0000EE as the primary color for Biograph. This is an observed website value, not a verified official brand specification.
What font does Biograph use?
The extraction detected Apercu Pro Regular for body text and Aeonik Regular for headings on https://www.biograph.com/. Font usage and licensing should be checked with the source.
Does Biograph use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #F6F5F8. The current website may differ from this snapshot.
Where can I find Biograph's logo?
The logo asset recorded from https://www.biograph.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.biograph.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Biograph.
Methodology
Brand data on this page was extracted from https://www.biograph.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Biograph.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Apercu Pro Regular",
"role": "body"
},
{
"family": "Aeonik Regular",
"role": "heading"
},
{
"family": "Instrument Serif",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#0000EE",
"background": "#F6F5F8",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Apercu Pro Regular",
"heading": "Aeonik Regular"
},
"fontStacks": {
"heading": [
"Aeonik Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Apercu Pro Regular",
"sans-serif"
]
},
"fontSizes": {
"h1": "68px",
"h2": "52px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#7B7B7C",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/KWkyoCHmAitzLGuKTjawHEW1E6k.png",
"ogImage": "https://framerusercontent.com/assets/oICpnNIL620fWUfoJiM3ozB4Ghw.png",
"logoHref": "https://www.biograph.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Biograph'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Okay",
"reasoning": "Button #0 is the only button available and uses a distinct color (#7B7B7C) that stands out against the background, making it the primary CTA by default."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "There is no secondary button available with a different color from the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "health-conscious individuals interested in preventive health and longevity"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Biograph'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}