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Chronicle Brand Identity

A website-derived reference for Chronicle: observed colors, typography, components, and assets extracted from https://chr.so/startupsgallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#EA580C
Accent
#3B82F6
Body Font
Satoshi
Heading
Satoshi

Color Palette

Brand palette extracted from https://chr.so/startupsgallery.

primary
#EA580C
rgb(234, 88, 12)
secondary
#6B7280
rgb(107, 114, 128)
accent
#3B82F6
rgb(59, 130, 246)
background
#FBFBFB
rgb(251, 251, 251)
textPrimary
#000000
rgb(0, 0, 0)
link
#3B82F6
rgb(59, 130, 246)

Typography

Each font links to its Google Fonts page where available.

primary
Satoshi
heading
Satoshi
Satoshi, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Chronicle favicon
Favicon
Chronicle social image
Social Card

UI Components

Live previews rendered using Chronicle's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderColor #000000 borderRadius 8px shadow none
buttonSecondary
background #FFFFFF textColor #171717 borderColor #E5E5E5 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: startups and tech-savvy users

Chronicle Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Chronicle's primary brand color?

The website extraction recorded #EA580C as the primary color for Chronicle. This is an observed website value, not a verified official brand specification.

What accent color does Chronicle use?

The website extraction recorded #3B82F6 as an accent color for Chronicle. Check the source website or official brand guidelines before using it in new work.

What font does Chronicle use?

The extraction detected Satoshi as a primary typeface on https://chr.so/startupsgallery. Other pages or materials may use different fonts.

Does Chronicle use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FBFBFB. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://chr.so/startupsgallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chronicle.

Methodology

Brand data on this page was extracted from https://chr.so/startupsgallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Chronicle.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EA580C",
    "secondary": "#6B7280",
    "accent": "#3B82F6",
    "background": "#FBFBFB",
    "textPrimary": "#000000",
    "link": "#3B82F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://assets.dub.co/favicons/apple-touch-icon.png",
    "ogImage": "https://assets.dub.co/thumbnail.jpg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1, 'Start for free', is selected as the primary CTA due to its action-oriented text and distinct dark background color (#000000), which stands out as a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Get a demo",
      "reasoning": "Button #3, 'Get a demo', is chosen as the secondary CTA because it has a different background color (#FFFFFF) and offers a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "startups and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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