Cover Brand Identity
A website-derived reference for Cover: observed colors, typography, components, and assets extracted from http://cover.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://cover.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Cover's actual button styles.
Brand Personality
Cover Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Cover's primary brand color?
The website extraction recorded #1A1A2E as the primary color for Cover. This is an observed website value, not a verified official brand specification.
What accent color does Cover use?
The website extraction recorded #E44F2D as an accent color for Cover. Check the source website or official brand guidelines before using it in new work.
What font does Cover use?
The extraction detected Roboto for body text and CabinetGrotesk for headings on http://cover.com/. Font usage and licensing should be checked with the source.
Does Cover use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Cover's logo?
The logo asset recorded from http://cover.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://cover.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cover.
Methodology
Brand data on this page was extracted from http://cover.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cover.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Open Sans",
"role": "body"
},
{
"family": "CabinetGrotesk",
"role": "heading"
}
],
"colors": {
"primary": "#1A1A2E",
"secondary": "#E8563F",
"accent": "#E44F2D",
"background": "#FFFFFF",
"textPrimary": "#E44F2D",
"link": "#E44F2D"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "CabinetGrotesk"
},
"fontStacks": {
"heading": [
"CabinetGrotesk",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"sans-serif"
],
"body": [
"Open Sans",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"sans-serif"
],
"paragraph": [
"Open Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "48px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#212529",
"borderColor": "#BBBABA",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#E44F2D",
"textColor": "#FFFFFF",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FAE6E2",
"textColor": "#1A1A2E",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cover.com/assets/images/logo.png",
"favicon": "https://cover.com/assets/images/favicon.svg",
"logoHref": "https://cover.com/index.html",
"logoAlt": "https://cover.com/Cover"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Cover', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get started for free \n Get started for free",
"reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #E44F2D, has action-oriented text 'Get started for free', and is styled with classes indicating primary action ('btn-primary', 'action-button')."
},
"secondary": {
"index": 2,
"text": "Commercial",
"reasoning": "Button #2 is selected as the secondary button because it has a different background color (#FAE6E2) and serves as a navigation option ('Commercial'), making it less prominent than the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "individuals seeking insurance quotes"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Cover', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}