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Culdesac Brand Identity

A website-derived reference for Culdesac: observed colors, typography, components, and assets extracted from http://culdesac.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#5AA9A7
Accent
#E75550
Body Font
Roboto Slab
Heading
GT Pressura Extended

Color Palette

Brand palette extracted from http://culdesac.com/.

primary
#5AA9A7
rgb(90, 169, 167)
secondary
#7288D4
rgb(114, 136, 212)
accent
#E75550
rgb(231, 85, 80)
background
#F7F3F0
rgb(247, 243, 240)
textPrimary
#231F20
rgb(35, 31, 32)
link
#E75550
rgb(231, 85, 80)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto Slab
Roboto Slab Google Fonts →
heading
GT Pressura Extended
GT Pressura Extended Google Fonts →
GT Pressura Extended, Manrope, Roboto Slab, Work Sans, Helvetica Neue, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Culdesac logo
Logo
Culdesac favicon
Favicon
Culdesac social image
Social Card

UI Components

Live previews rendered using Culdesac's actual button styles.

buttonPrimary
background #E1DCD6 textColor #212121 borderColor #212121 borderRadius 9999px shadow none
buttonSecondary
background #231F20 textColor #F7F3F0 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: urban dwellers interested in sustainable living

Culdesac Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Culdesac's primary brand color?

The website extraction recorded #5AA9A7 as the primary color for Culdesac. This is an observed website value, not a verified official brand specification.

What accent color does Culdesac use?

The website extraction recorded #E75550 as an accent color for Culdesac. Check the source website or official brand guidelines before using it in new work.

What font does Culdesac use?

The extraction detected Roboto Slab for body text and GT Pressura Extended for headings on http://culdesac.com/. Font usage and licensing should be checked with the source.

Does Culdesac use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F3F0. The current website may differ from this snapshot.

Where can I find Culdesac's logo?

The logo asset recorded from http://culdesac.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://culdesac.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Culdesac.

Methodology

Brand data on this page was extracted from http://culdesac.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Culdesac.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Pressura Extended",
      "role": "heading"
    },
    {
      "family": "Roboto Slab",
      "role": "body"
    },
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "GT Pressura",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5AA9A7",
    "secondary": "#7288D4",
    "accent": "#E75550",
    "background": "#F7F3F0",
    "textPrimary": "#231F20",
    "link": "#E75550"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto Slab",
      "heading": "GT Pressura Extended"
    },
    "fontStacks": {
      "heading": [
        "GT Pressura Extended",
        "Manrope",
        "Roboto Slab",
        "Work Sans",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "GT Pressura Extended",
        "Manrope",
        "Roboto Slab",
        "Work Sans",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "GT Pressura Extended",
        "Manrope",
        "Roboto Slab",
        "Work Sans",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E1DCD6",
      "textColor": "#212121",
      "borderColor": "#212121",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#231F20",
      "textColor": "#F7F3F0",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://culdesac.com/static/935aaab657d9081eda885d3442c69206/culdesac-logo-full.svg",
    "favicon": "https://culdesac.com/favicon-32x32.png?v=d2008358591dda1718fb9f5cae127d6a",
    "ogImage": "https://culdesac.com/images/culdesac_site_preview_image.png",
    "logoAlt": "https://culdesac.com/Culdesac%20logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule Tour",
      "reasoning": "Button #0 'Schedule Tour' is likely the primary CTA due to its distinct color (#E1DCD6) and action-oriented text, which aligns with the site's focus on engaging users to explore their offerings."
    },
    "secondary": {
      "index": 1,
      "text": "View Floor Plans",
      "reasoning": "Button #1 'View Floor Plans' is selected as secondary because it has a different color group (#231F20) and provides additional information, complementing the primary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban dwellers interested in sustainable living"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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