Home · Branding · Encord

Encord Brand Identity

A website-derived reference for Encord: observed colors, typography, components, and assets extracted from https://encord.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#A6E40E

Accent

#A6E40E

Body Font

DM Sans

Heading

DM Sans

Color Palette

Brand palette extracted from https://encord.com/.

primary

#A6E40E

rgb(166, 228, 14)

secondary

#5E44FF

rgb(94, 68, 255)

accent

#A6E40E

rgb(166, 228, 14)

background

#FAFAFA

rgb(250, 250, 250)

textPrimary

#1B1916

rgb(27, 25, 22)

link

#6A1EF2

rgb(106, 30, 242)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

DM Sans

DM Sans Google Fonts →

DM Sans, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Encord's actual button styles.

input

background transparent textColor #595959 borderColor null borderRadius 0px shadow none

buttonPrimary

background #A6E40E textColor #1B1916 borderRadius 12px shadow none

buttonSecondary

background #F7F9FA textColor #1B1916 borderColor #BCBABD borderRadius 12px shadow none

Brand Personality

Tone: modern Energy: medium Audience: AI developers and businesses

Encord Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: images.prismic.io

Source: encord.com

Image: images.prismic.io

Source: encord.com

Image: images.prismic.io

Source: encord.com

Image: images.prismic.io

Source: encord.com

Image: images.prismic.io

Source: encord.com

Image: images.prismic.io

Source: encord.com

Frequently Asked Questions

What is Encord's primary brand color?

The website extraction recorded #A6E40E as the primary color for Encord. This is an observed website value, not a verified official brand specification.

What font does Encord use?

The extraction detected DM Sans as a primary typeface on https://encord.com/. Other pages or materials may use different fonts.

Does Encord use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FAFAFA. The current website may differ from this snapshot.

Where can I find Encord's logo?

The logo asset recorded from https://encord.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://encord.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Encord.

Methodology

Brand data on this page was extracted from https://encord.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Encord.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/encord.json GET /branding/encord/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#A6E40E",
    "secondary": "#5E44FF",
    "accent": "#A6E40E",
    "background": "#FAFAFA",
    "textPrimary": "#1B1916",
    "link": "#6A1EF2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "98px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#595959",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#A6E40E",
      "textColor": "#1B1916",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F9FA",
      "textColor": "#1B1916",
      "borderColor": "#BCBABD",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://encord.com/apple-touch-icon.png",
    "ogImage": "https://encord.com/preview.png",
    "logoHref": "https://encord.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Encord'. It is visible and appropriately sized for a main logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Speak to an AI expert",
      "reasoning": "Button #2 has a vibrant green background (#A6E40E), which is the brand's primary color, and features action-oriented text 'Speak to an AI expert', making it the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Explore Physical AI",
      "reasoning": "Button #3 has a different background color (#F7F9FA) and offers a secondary action 'Explore Physical AI', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "AI developers and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Encord'. It is visible and appropriately sized for a main logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Encord Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Encord Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles