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Flok Brand Identity

A website-derived reference for Flok: observed colors, typography, components, and assets extracted from https://goflok.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#EDE0D4

Accent

#1C2D4A

Body Font

Inter

Heading

Source Serif 4

Color Palette

Brand palette extracted from https://goflok.com/.

primary

#EDE0D4

rgb(237, 224, 212)

secondary

#F4ECE5

rgb(244, 236, 229)

accent

#1C2D4A

rgb(28, 45, 74)

background

#FAF9F6

rgb(250, 249, 246)

textPrimary

#1C1B19

rgb(28, 27, 25)

link

#1C2D4A

rgb(28, 45, 74)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Source Serif 4

Source Serif 4 Google Fonts →

Source Serif 4, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Flok's actual button styles.

buttonPrimary

background #EDE0D4 textColor #1C2D4A borderRadius 5px shadow none

buttonSecondary

background #1C1B19 textColor #333333 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: corporate clients seeking strategic retreats

Flok Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: i.vimeocdn.com

Source: goflok.com

Image: cdn.prod.website-files.com

Source: goflok.com

Image: cdn.prod.website-files.com

Source: goflok.com

Image: cdn.prod.website-files.com

Source: goflok.com

Image: floksportswear.com

Source: floksportswear.com

Image: dropinblog.net

Source: flok.org

Frequently Asked Questions

What is Flok's primary brand color?

The website extraction recorded #EDE0D4 as the primary color for Flok. This is an observed website value, not a verified official brand specification.

What accent color does Flok use?

The website extraction recorded #1C2D4A as an accent color for Flok. Check the source website or official brand guidelines before using it in new work.

What font does Flok use?

The extraction detected Inter for body text and Source Serif 4 for headings on https://goflok.com/. Font usage and licensing should be checked with the source.

Does Flok use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FAF9F6. The current website may differ from this snapshot.

Where can I find Flok's logo?

The logo asset recorded from https://goflok.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://goflok.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Flok.

Methodology

Brand data on this page was extracted from https://goflok.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Flok.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/flok.json GET /branding/flok/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    },
    {
      "family": "Work Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EDE0D4",
    "secondary": "#F4ECE5",
    "accent": "#1C2D4A",
    "background": "#FAF9F6",
    "textPrimary": "#1C1B19",
    "link": "#1C2D4A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Source Serif 4",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "51px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDE0D4",
      "textColor": "#1C2D4A",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1B19",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20626%20121%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_4_112)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M199.906%2018.8491V55.66H258.254V74.6794H199.906V121H177.463V0H265.685V18.8491H199.906ZM370.744%20121V101.99H304.5V0H282.058V121H370.744ZM462.26%20116.465C469.923%20113.444%20476.61%20109.241%20482.321%20103.863C488.024%2098.485%20492.446%2092.1034%20495.579%2084.709C498.712%2077.3145%20500.279%2069.2479%20500.279%2060.509C500.279%2051.7701%20498.712%2043.7303%20495.579%2036.3896C492.446%2029.049%20488.024%2022.6673%20482.321%2017.2358C476.619%2011.8042%20469.923%207.5737%20462.26%204.54422C454.597%201.5237%20446.173%200.00896296%20436.998%200.00896296C427.822%200.00896296%20419.541%201.5237%20411.825%204.54422C404.108%207.56474%20397.385%2011.7953%20391.683%2017.2358C385.981%2022.6673%20381.558%2029.0579%20378.425%2036.3896C375.292%2043.7303%20373.725%2051.7701%20373.725%2060.509C373.725%2069.2479%20375.292%2077.2876%20378.425%2084.6283C381.558%2091.969%20385.981%2098.3506%20391.683%20103.782C397.385%20109.214%20404.108%20113.444%20411.825%20116.474C419.541%20119.494%20427.992%20121.009%20437.168%20121.009C446.344%20121.009%20454.597%20119.494%20462.26%20116.474V116.465ZM420.553%2098.8167C415.522%2096.8%20411.154%2093.9139%20407.465%2090.1584C403.777%2086.403%20400.895%2082.0111%20398.818%2076.965C396.75%2071.9278%20395.711%2066.4335%20395.711%2060.5C395.711%2054.5665%20396.741%2048.9288%20398.818%2043.9454C400.886%2038.962%20403.795%2034.5881%20407.546%2030.8416C411.297%2027.0861%20415.656%2024.2%20420.634%2022.1833C425.611%2020.1667%20431.063%2019.1628%20436.998%2019.1628C442.933%2019.1628%20448.411%2020.1667%20453.442%2022.1833C458.473%2024.2%20462.842%2027.0861%20466.53%2030.8416C470.218%2034.597%20473.101%2038.962%20475.178%2043.9454C477.246%2048.9288%20478.284%2054.45%20478.284%2060.5C478.284%2066.55%20477.246%2072.0712%20475.178%2077.0546C473.11%2082.038%20470.227%2086.4119%20466.53%2090.1584C462.842%2093.9139%20458.473%2096.8%20453.442%2098.8167C448.411%20100.833%20442.924%20101.837%20436.998%20101.837C431.072%20101.837%20425.584%20100.833%20420.553%2098.8167ZM572.074%2054.0646L622.894%200H597.685L537.949%2062.0864V0H515.506V121H537.949V90.0061L557.195%2070.2786L599.762%20121H626L572.074%2054.0646Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M48.4747%200H113.108V0.896296C113.108%2031.6482%2088.1676%2056.619%2057.4535%2056.619H0V48.5255C0%2021.7441%2021.7174%200%2048.4747%200Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%2064.4078L2.84672%2067.2581C6.2216%2070.6281%208.11046%2075.2082%208.11046%2079.9765C8.11046%20102.635%2026.453%20121%2049.0835%20121H64.633V112.942C64.633%2086.1341%2042.9335%2064.4078%2016.1582%2064.4078H0Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(250%2C%20249%2C%20246)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_4_112%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%22626%22%20height%3D%22121%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/67bf1d44ffd87d2451dd238c/681a0184421006a9a0b29535_32.png",
    "logoHref": "https://www.flok.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flok'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Your Recommendations",
      "reasoning": "Button #2, 'Get Your Recommendations', is likely the primary CTA due to its action-oriented text and prominent placement. It uses the accent color #EDE0D4, which aligns with the brand's color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Build a Real Offsite",
      "reasoning": "Button #5, 'Build a Real Offsite', is selected as secondary due to its different color group (#1C1B19) and supportive action text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate clients seeking strategic retreats"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand name 'Flok'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Flok Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Flok Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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