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Floqer Brand Identity

A website-derived reference for Floqer: observed colors, typography, components, and assets extracted from https://www.floqer.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FFDDD1
Accent
#FF4F12
Body Font
ABC Favorit
Heading
Degular

Color Palette

Brand palette extracted from https://www.floqer.com/.

primary
#FFDDD1
rgb(255, 221, 209)
secondary
#111827
rgb(17, 24, 39)
accent
#FF4F12
rgb(255, 79, 18)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#11181C
rgb(17, 24, 28)
link
#FF4F12
rgb(255, 79, 18)

Typography

Each font links to its Google Fonts page where available.

primary
ABC Favorit
ABC Favorit Google Fonts →
heading
Degular
Supply_Mono, monospace
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Floqer logo
Logo
Floqer favicon
Favicon
Floqer social image
Social Card

UI Components

Live previews rendered using Floqer's actual button styles.

buttonPrimary
background #FF4F12 textColor #FFFFFF borderRadius 2px shadow none
buttonSecondary
background #FFFFFF textColor #000000 borderColor #D9D9D9 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals seeking CRM solutions

Floqer Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Floqer's primary brand color?

The website extraction recorded #FFDDD1 as the primary color for Floqer. This is an observed website value, not a verified official brand specification.

What accent color does Floqer use?

The website extraction recorded #FF4F12 as an accent color for Floqer. Check the source website or official brand guidelines before using it in new work.

What font does Floqer use?

The extraction detected ABC Favorit for body text and Degular for headings on https://www.floqer.com/. Font usage and licensing should be checked with the source.

Does Floqer use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Floqer's logo?

The logo asset recorded from https://www.floqer.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.floqer.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Floqer.

Methodology

Brand data on this page was extracted from https://www.floqer.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Floqer.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Favorit",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Supply Mono",
      "role": "monospace"
    },
    {
      "family": "Degular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFDDD1",
    "secondary": "#111827",
    "accent": "#FF4F12",
    "background": "#FFFFFF",
    "textPrimary": "#11181C",
    "link": "#FF4F12"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Favorit",
      "heading": "Degular"
    },
    "fontStacks": {
      "heading": [
        "Supply_Mono",
        "monospace"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "PP Supply Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "45.6px",
      "h2": "20px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF4F12",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D9D9D9",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.floqer.com/images/logos/floqer-logo.svg",
    "favicon": "https://www.floqer.com/icon.svg?315ed4b49670c9fb",
    "ogImage": "https://storage.googleapis.com/public_image_assets/internal-web-app-logos/main_preview_image_floqer_com.png",
    "logoHref": "https://www.floqer.com/",
    "logoAlt": "https://www.floqer.com/Floqer"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Floqer'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GET STARTED",
      "reasoning": "Button #0 with text 'GET STARTED' uses the vibrant brand color #FF4F12, making it the primary CTA due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": 1,
      "text": "Case Study",
      "reasoning": "Button #1 with text 'Case Study' has a different background color (#FFFFFF) and serves as a secondary action, providing additional information without the same emphasis as the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking CRM solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Floqer'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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