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Foundation Industries Brand Identity

A website-derived reference for Foundation Industries: observed colors, typography, components, and assets extracted from https://www.foundation-industries.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#BFA75E
Accent
#F5F4F3
Body Font
Inter Display
Heading
Inter Display

Color Palette

Brand palette extracted from https://www.foundation-industries.com/.

primary
#BFA75E
rgb(191, 167, 94)
secondary
#645834
rgb(100, 88, 52)
accent
#F5F4F3
rgb(245, 244, 243)
background
#F5F4F3
rgb(245, 244, 243)
textPrimary
#29292B
rgb(41, 41, 43)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Inter Display
Inter Display Google Fonts →
heading
Inter Display
Inter Display Google Fonts →
sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Foundation Industries logo
Logo
Foundation Industries favicon
Favicon
Foundation Industries social image
Social Card

UI Components

Live previews rendered using Foundation Industries's actual button styles.

input
background transparent textColor #645834 borderColor null borderRadius 0px shadow none
buttonPrimary
background #F5F4F3 textColor #0000EE borderRadius 50px shadow rgba(0, 0, 0, 0.05) 0px 0px 4px 0px inset
buttonSecondary
background #1E1E1E textColor #000000 borderRadius 10px shadow none

Brand Personality

Tone: professional Energy: medium Audience: industrial professionals

Foundation Industries Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Foundation Industries's primary brand color?

The website extraction recorded #BFA75E as the primary color for Foundation Industries. This is an observed website value, not a verified official brand specification.

What accent color does Foundation Industries use?

The website extraction recorded #F5F4F3 as an accent color for Foundation Industries. Check the source website or official brand guidelines before using it in new work.

What font does Foundation Industries use?

The extraction detected Inter Display as a primary typeface on https://www.foundation-industries.com/. Other pages or materials may use different fonts.

Does Foundation Industries use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F5F4F3. The current website may differ from this snapshot.

Where can I find Foundation Industries's logo?

The logo asset recorded from https://www.foundation-industries.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.foundation-industries.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Foundation Industries.

Methodology

Brand data on this page was extracted from https://www.foundation-industries.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Foundation Industries.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BFA75E",
    "secondary": "#645834",
    "accent": "#F5F4F3",
    "background": "#F5F4F3",
    "textPrimary": "#29292B",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Display",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "128px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#645834",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F5F4F3",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 0px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#1E1E1E",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/DjpGFDnRc0GbUXt2d20ehfRgQL0.png?width=5000&height=1115",
    "favicon": "https://framerusercontent.com/images/oicFw1DCdpRzU0FtglqfgDk.png",
    "ogImage": "https://framerusercontent.com/images/6xpDqBEuOFsv9CPQ3Ih8IlwUQE.png",
    "logoHref": "https://www.foundation-industries.com/",
    "logoAlt": "https://www.foundation-industries.com/Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Foundation Industries'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get in touchGet in touch",
      "reasoning": "Button #2 with text 'Get in touch' is likely the primary CTA due to its action-oriented text and distinct background color (#F5F4F3), which aligns with the accent color."
    },
    "secondary": {
      "index": 3,
      "text": "Submit Now",
      "reasoning": "Button #3 with text 'Submit Now' is selected as secondary due to its different background color (#1E1E1E) and less prominent action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Foundation Industries'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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