Home · Branding · Fractional

Fractional Brand Identity

A website-derived reference for Fractional: observed colors, typography, components, and assets extracted from https://fractional.app/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#000000
Accent
#F1EBE5
Body Font
Sohne
Heading
Tiempos

Color Palette

Brand palette extracted from https://fractional.app/.

primary
#000000
rgb(0, 0, 0)
accent
#F1EBE5
rgb(241, 235, 229)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Sohne
Sohne Google Fonts →
heading
Tiempos
Tiempos Google Fonts →
Sohne, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Fractional logo
Logo
Fractional favicon
Favicon
Fractional social image
Social Card

UI Components

Live previews rendered using Fractional's actual button styles.

buttonPrimary
background #F1EBE5 textColor #2C2C2C borderRadius 8px shadow none
buttonSecondary
background #212121 textColor #FFFFFF borderColor #4D4D4D borderRadius 8px shadow color(srgb 1 1 1 / 0.03) 0px 0px 0px 3px, color(srgb 0.129412 0.129412 0.129412 / 0.1) 0px 0px 0px 1px, color(srgb 1 1 1 / 0.08) 0px 0px 3px 0px, color(srgb 1 1 1 / 0.06) 0px 6px 4px 3px inset

Brand Personality

Tone: modern Energy: medium Audience: investors interested in fractional property ownership

Fractional Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app
Fractional brand asset featured on fractional.app
Image: fractional-app-api-dev-attachmentsbucket-1ouzg1sil1wos.s3.us-east-2.amazonaws.com
Source: fractional.app

Frequently Asked Questions

What is Fractional's primary brand color?

The website extraction recorded #000000 as the primary color for Fractional. This is an observed website value, not a verified official brand specification.

What accent color does Fractional use?

The website extraction recorded #F1EBE5 as an accent color for Fractional. Check the source website or official brand guidelines before using it in new work.

What font does Fractional use?

The extraction detected Sohne for body text and Tiempos for headings on https://fractional.app/. Font usage and licensing should be checked with the source.

Does Fractional use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Fractional's logo?

The logo asset recorded from https://fractional.app/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://fractional.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fractional.

Methodology

Brand data on this page was extracted from https://fractional.app/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fractional.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/fractional.json GET /branding/fractional/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "body"
    },
    {
      "family": "Tiempos",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#F1EBE5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Tiempos"
    },
    "fontStacks": {
      "heading": [
        "Sohne",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "sans-serif"
      ],
      "paragraph": [
        "Tiempos",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F1EBE5",
      "textColor": "#2C2C2C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#212121",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "color(srgb 1 1 1 / 0.03) 0px 0px 0px 3px, color(srgb 0.129412 0.129412 0.129412 / 0.1) 0px 0px 0px 1px, color(srgb 1 1 1 / 0.08) 0px 0px 3px 0px, color(srgb 1 1 1 / 0.06) 0px 6px 4px 3px inset"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.fractional.app/static/images/logo-192x192.png",
    "ogImage": "https://fractional.app/static/images/og_background_1.jpg",
    "logoHref": "https://www.fractional.app/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start a club",
      "reasoning": "Button #0 ('Start a club') has a vibrant red/orange background (#F1EBE5), making it stand out as the primary call-to-action. The text is action-oriented, encouraging users to initiate an activity, which aligns with primary CTA characteristics."
    },
    "secondary": {
      "index": 1,
      "text": "Join a club",
      "reasoning": "Button #1 ('Join a club') has a dark background (#212121), which is distinct from the primary button's color. It serves as a secondary action, complementing the primary CTA by offering an alternative engagement option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "investors interested in fractional property ownership"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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