GitBook Brand Identity
A website-derived reference for GitBook: observed colors, typography, components, and assets extracted from https://www.gitbook.com/?ref=startups.gallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#0000EE
Accent
#1C1917
Body Font
Inter
Heading
General Sans
Color Palette
Brand palette extracted from https://www.gitbook.com/?ref=startups.gallery.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
General Sans
General Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using GitBook's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy professionals
GitBook Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is GitBook's primary brand color?
The website extraction recorded #0000EE as the primary color for GitBook. This is an observed website value, not a verified official brand specification.
What accent color does GitBook use?
The website extraction recorded #1C1917 as an accent color for GitBook. Check the source website or official brand guidelines before using it in new work.
What font does GitBook use?
The extraction detected Inter for body text and General Sans for headings on https://www.gitbook.com/?ref=startups.gallery. Font usage and licensing should be checked with the source.
Does GitBook use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find GitBook's logo?
The logo asset recorded from https://www.gitbook.com/?ref=startups.gallery is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.gitbook.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GitBook.
Methodology
Brand data on this page was extracted from https://www.gitbook.com/?ref=startups.gallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by GitBook.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "General Sans",
"role": "heading"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Space Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#FE551B",
"accent": "#1C1917",
"background": "#FFFFFF",
"textPrimary": "#1C1917",
"link": "#786B67"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "General Sans"
},
"fontStacks": {
"heading": [
"General Sans",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"General Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "70px",
"h2": "48px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 10,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#1C1917",
"textColor": "#0000EE",
"borderRadius": "99px",
"borderRadiusCorners": {
"topLeft": "99px",
"topRight": "99px",
"bottomRight": "99px",
"bottomLeft": "99px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F5F5F5",
"textColor": "#0000EE",
"borderRadius": "99px",
"borderRadiusCorners": {
"topLeft": "99px",
"topRight": "99px",
"bottomRight": "99px",
"bottomLeft": "99px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%20112%2022%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%22112%22%20height%3D%2222%22%20viewBox%3D%220%200%20112%2022%22%20fill%3D%22none%22%20id%3D%22svg-1132801315_6857%22%3E%0A%3Cpath%20d%3D%22M10.0575%2011.4637C11.2275%2012.1402%2011.8125%2012.4778%2012.4553%2012.4785C13.098%2012.4785%2013.683%2012.1418%2014.8538%2011.4683L22.3027%207.18125C22.6395%206.98775%2022.8472%206.6285%2022.8472%206.24C22.8472%205.8515%2022.6395%205.49225%2022.3027%205.29875L14.8515%201.0095C13.6815%200.336%2013.0965%200%2012.4553%200C11.8133%200%2011.2283%200.3375%2010.0598%201.01175L3.65625%204.7025C3.6045%204.7325%203.57825%204.7475%203.55425%204.7625C1.3695%206.045%200.02025%208.38125%200%2010.9147V11.1503C0.0195%2013.6808%201.3665%2016.0148%203.5475%2017.2988L3.65025%2017.3588L7.65375%2019.6733C9.99675%2021.027%2011.1683%2021.7043%2012.4553%2021.705C13.7415%2021.705%2014.9138%2021.0293%2017.2575%2019.6763L21.489%2017.2335C22.6605%2016.5578%2023.2462%2016.2195%2023.568%2015.6622C23.8897%2015.1057%2023.8898%2014.4292%2023.8898%2013.0762V10.4557C23.889%2010.0867%2023.6925%209.7455%2023.373%209.561C23.0535%209.3765%2022.6597%209.37575%2022.3395%209.5595L13.6515%2014.5598C13.0672%2014.8958%2012.7755%2015.0637%2012.4545%2015.0637C12.1343%2015.0637%2011.8425%2014.8965%2011.2582%2014.5605L5.37975%2011.1818C5.08425%2011.0123%204.93725%2010.9267%204.818%2010.9117C4.548%2010.8772%204.2885%2011.028%204.18575%2011.28C4.14075%2011.391%204.1415%2011.5613%204.14375%2011.9025C4.1445%2012.1523%204.14525%2012.2775%204.16925%2012.393C4.22175%2012.6503%204.35675%2012.8835%204.554%2013.056C4.6425%2013.134%204.75125%2013.1962%204.968%2013.3215L11.2545%2016.9545C11.8402%2017.2935%2012.1335%2017.4622%2012.4545%2017.4622C12.777%2017.4622%2013.0695%2017.2935%2013.6553%2016.9553L21.3608%2012.5078C21.561%2012.3923%2021.6608%2012.3352%2021.7358%2012.378C21.8108%2012.4215%2021.8107%2012.537%2021.8107%2012.768V13.9553C21.8107%2014.2935%2021.8108%2014.4622%2021.7305%2014.6017C21.6503%2014.7412%2021.504%2014.8253%2021.2108%2014.9948L14.8568%2018.6622C13.6845%2019.3387%2013.0988%2019.677%2012.4553%2019.6763C11.8118%2019.6763%2011.2253%2019.3372%2010.0545%2018.66L4.1115%2015.2228L4.0695%2015.1987C2.8245%2014.469%202.05725%2013.1378%202.049%2011.6948V10.5547C2.049%209.7575%202.47275%209.021%203.162%208.6205C3.7725%208.2665%204.5255%208.26575%205.136%208.619L10.0583%2011.463L10.0575%2011.4637ZM39.888%2016.6613C38.6107%2016.6613%2037.509%2016.4273%2036.5842%2015.96C35.6595%2015.4823%2034.9477%2014.8222%2034.449%2013.98C33.9615%2013.1287%2033.717%2012.1522%2033.717%2011.0505C33.717%209.96%2033.966%208.99325%2034.4647%208.15175C34.9635%207.29975%2035.6752%206.63525%2036.6%206.15675C37.5247%205.679%2038.6258%205.4405%2039.9038%205.4405C41.0678%205.4405%2042.0487%205.6115%2042.8497%205.95425C43.6597%206.29775%2044.2777%206.765%2044.7037%207.35675C45.1402%207.93875%2045.3848%208.59875%2045.4365%209.33675H43.1768C43.14%209.10125%2043.0605%208.874%2042.9427%208.66625C42.8287%208.427%2042.6465%208.20875%2042.3975%208.0115C42.1582%207.81425%2041.8418%207.653%2041.4465%207.5285C41.0625%207.404%2040.59%207.341%2040.029%207.341H39.7793C39%207.341%2038.3145%207.48725%2037.722%207.77825C37.155%208.055%2036.6832%208.4945%2036.366%209.0405C36.0435%209.591%2035.883%2010.2607%2035.883%2011.0505C35.883%2011.8305%2036.0442%2012.5002%2036.366%2013.0605C36.6915%2013.605%2037.1678%2014.0437%2037.7378%2014.3235C38.3303%2014.6145%2039.0105%2014.76%2039.7793%2014.76H40.0282C40.7872%2014.76%2041.4262%2014.661%2041.9452%2014.4637C42.465%2014.256%2042.8602%2014.0018%2043.1302%2013.7003C43.4002%2013.3988%2043.5353%2013.1025%2043.5353%2012.8115V12.687H39.9502V10.7857H44.112C44.5898%2010.7857%2044.9535%2010.9155%2045.2025%2011.1757C45.462%2011.4352%2045.5925%2011.8042%2045.5925%2012.282V16.5052H43.5353V15.2902C43.4003%2015.4665%2043.1767%2015.6638%2042.8647%2015.882C42.564%2016.0898%2042.1688%2016.272%2041.6805%2016.4272C41.1923%2016.5832%2040.5945%2016.6613%2039.888%2016.6613ZM47.2627%2016.5052V5.5965H49.4138V16.5052H47.2627ZM54.8902%2016.5052V7.49775H50.4953V5.5965H61.4355V7.49775H57.0405V16.5052H54.8902ZM62.514%2016.5052V5.5965H68.7165C69.3713%205.5965%2069.9578%205.71575%2070.4775%205.95425C70.9973%206.183%2071.4075%206.51075%2071.709%206.93675C72.0097%207.362%2072.1605%207.8765%2072.1605%208.4795C72.1605%209.102%2071.9895%209.627%2071.646%2010.053C71.3032%2010.479%2070.8982%2010.7805%2070.431%2010.9575C70.8045%2011.04%2071.142%2011.196%2071.4435%2011.4247C71.745%2011.6535%2071.9835%2011.9445%2072.1605%2012.2977C72.3375%2012.6502%2072.4253%2013.0665%2072.4253%2013.5443C72.4253%2014.1465%2072.2647%2014.6715%2071.9422%2015.1185C71.631%2015.555%2071.2102%2015.8977%2070.68%2016.1467C70.1505%2016.386%2069.558%2016.5052%2068.9033%2016.5052H62.514ZM64.6643%2014.604H68.592C69.111%2014.604%2069.5167%2014.484%2069.807%2014.2455C70.1085%2013.9965%2070.2593%2013.6635%2070.2593%2013.248C70.2593%2012.801%2070.1092%2012.4687%2069.807%2012.2505C69.5167%2012.033%2069.111%2011.9235%2068.592%2011.9235H64.6643V14.604ZM64.6643%2010.0215H68.4825C68.961%2010.0215%2069.33%209.91275%2069.5895%209.6945C69.8595%209.477%2069.9945%209.14925%2069.9945%208.71275C69.9945%208.34975%2069.8595%208.05875%2069.5895%207.8405C69.3293%207.61175%2068.961%207.49775%2068.4825%207.49775H64.665V10.0222L64.6643%2010.0215ZM79.5368%2016.6613C78.363%2016.6613%2077.3085%2016.4377%2076.3733%2015.9907C75.438%2015.5332%2074.7007%2014.8898%2074.1607%2014.0588C73.6207%2013.2173%2073.35%2012.2138%2073.35%2011.0513C73.35%209.88725%2073.62%208.88975%2074.16%208.05875C74.7%207.21725%2075.438%206.573%2076.3733%206.126C77.3085%205.6685%2078.363%205.4405%2079.5368%205.4405C80.7218%205.4405%2081.7762%205.66925%2082.701%206.126C83.6355%206.573%2084.3682%207.21725%2084.8977%208.05875C85.4385%208.88975%2085.7085%209.88725%2085.7085%2011.0513C85.7085%2012.2138%2085.4385%2013.2173%2084.8977%2014.0588C84.3682%2014.8898%2083.6355%2015.534%2082.701%2015.9907C81.7762%2016.4377%2080.7218%2016.6613%2079.5368%2016.6613ZM79.4123%2014.76H79.662C80.3685%2014.76%2081.012%2014.6145%2081.594%2014.3235C82.1752%2014.043%2082.6657%2013.6058%2083.0122%2013.0613C83.3655%2012.5003%2083.5425%2011.8298%2083.5425%2011.0513C83.5425%2010.2608%2083.3655%209.591%2083.0122%209.0405C82.6657%208.496%2082.1752%208.05875%2081.594%207.77825C81.012%207.48725%2080.3685%207.34175%2079.662%207.34175H79.4123C78.7163%207.34175%2078.072%207.48725%2077.4795%207.77825C76.896%208.06175%2076.401%208.4975%2076.0462%209.0405C75.693%209.591%2075.516%2010.2607%2075.516%2011.0505C75.516%2011.8305%2075.693%2012.5002%2076.0462%2013.0605C76.401%2013.6035%2076.896%2014.04%2077.4795%2014.3235C78.072%2014.6145%2078.7163%2014.76%2079.4123%2014.76ZM92.7022%2016.6613C91.5285%2016.6613%2090.4733%2016.4377%2089.5388%2015.9907C88.6035%2015.5332%2087.8655%2014.8898%2087.3255%2014.0588C86.7855%2013.2173%2086.5155%2012.2138%2086.5155%2011.0513C86.5155%209.88725%2086.7855%208.88975%2087.3255%208.05875C87.8655%207.21725%2088.6035%206.573%2089.5388%206.126C90.4733%205.6685%2091.5285%205.4405%2092.7022%205.4405C93.8865%205.4405%2094.941%205.66925%2095.8657%206.126C96.801%206.573%2097.533%207.21725%2098.0633%208.05875C98.6033%208.88975%2098.8732%209.88725%2098.8732%2011.0513C98.8732%2012.2138%2098.6033%2013.2173%2098.0633%2014.0588C97.533%2014.8898%2096.801%2015.534%2095.8657%2015.9907C94.941%2016.4377%2093.8865%2016.6613%2092.7022%2016.6613ZM92.5777%2014.76H92.8267C93.5332%2014.76%2094.1775%2014.6145%2094.7595%2014.3235C95.34%2014.0422%2095.8312%2013.6058%2096.1777%2013.0613C96.531%2012.5003%2096.7072%2011.8298%2096.7072%2011.0513C96.7072%2010.2608%2096.531%209.591%2096.1777%209.0405C95.8312%208.496%2095.34%208.0595%2094.7595%207.77825C94.1775%207.48725%2093.5332%207.34175%2092.8267%207.34175H92.5777C91.8817%207.34175%2091.2375%207.48725%2090.645%207.77825C90.0615%208.061%2089.5657%208.4975%2089.211%209.0405C88.8577%209.591%2088.6815%2010.2607%2088.6815%2011.0505C88.6815%2011.8305%2088.8577%2012.5002%2089.211%2013.0605C89.5657%2013.6035%2090.0615%2014.04%2090.645%2014.3235C91.2375%2014.6145%2091.8817%2014.76%2092.5777%2014.76ZM102.08%2013.2637L101.457%2011.3002L108.127%205.5965H111.104L102.08%2013.2637ZM100.351%2016.5052V5.5965H102.501V16.5052H100.351ZM108.517%2016.5052L103.592%2011.082L105.462%2010.038L111.353%2016.5052H108.517Z%22%20fill%3D%22%23262930%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/93a6peqhbHQaWP67zttmrKDazq4.png",
"ogImage": "https://framerusercontent.com/assets/1IBeoRkP2RzVeGtGFLDk6w0lmEQ.png",
"logoHref": "https://www.gitbook.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is a medium-sized, visible logo located at the top of the page, linking to the homepage, which is typical for a brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Start for free",
"reasoning": "Button #3 'Start for free' is likely the primary CTA due to its action-oriented text and dark background, which stands out against the light page background."
},
"secondary": {
"index": 10,
"text": "Learn more",
"reasoning": "Button #1 'Learn more' has a light background, providing a contrast to the primary button's dark background, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is a medium-sized, visible logo located at the top of the page, linking to the homepage, which is typical for a brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}