Home · Branding · Griffin

Griffin Brand Identity

A website-derived reference for Griffin: observed colors, typography, components, and assets extracted from https://griffin.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0000EE
Accent
#6746D1
Body Font
Sohne
Heading
Sohne

Color Palette

Brand palette extracted from https://griffin.com/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#6746D1
rgb(103, 70, 209)
accent
#6746D1
rgb(103, 70, 209)
background
#F8F9FC
rgb(248, 249, 252)
textPrimary
#1A1918
rgb(26, 25, 24)
link
#06001B
rgb(6, 0, 27)

Typography

Each font links to its Google Fonts page where available.

primary
Sohne
Sohne
heading
Sohne
Sohne
Sohne, -apple-system, system-ui, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Griffin logo
Logo
Griffin favicon
Favicon
Griffin social image
Social Card

UI Components

Live previews rendered using Griffin's actual button styles.

buttonPrimary
background #6746D1 textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px
buttonSecondary
background #06001B textColor #FFFFFF borderRadius 4px shadow rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

Griffin Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Griffin brand asset featured on docs.griffin.com
Image: docs.griffin.com
Source: docs.griffin.com
Griffin brand asset featured on griffin.com
Image: i.ytimg.com
Source: griffin.com
Griffin brand asset featured on griffin.com
Image: griffin.com
Source: griffin.com
Griffin brand asset featured on griffin.com
Image: griffin.com
Source: griffin.com
Griffin brand asset featured on updates.griffin.com
Image: ik.imagekit.io
Source: updates.griffin.com

Frequently Asked Questions

What is Griffin's primary brand color?

The website extraction recorded #0000EE as the primary color for Griffin. This is an observed website value, not a verified official brand specification.

What accent color does Griffin use?

The website extraction recorded #6746D1 as an accent color for Griffin. Check the source website or official brand guidelines before using it in new work.

What font does Griffin use?

The extraction detected Sohne as a primary typeface on https://griffin.com/. Other pages or materials may use different fonts.

Does Griffin use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F8F9FC. The current website may differ from this snapshot.

Where can I find Griffin's logo?

The logo asset recorded from https://griffin.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://griffin.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Griffin.

Methodology

Brand data on this page was extracted from https://griffin.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Griffin.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/griffin.json GET /branding/griffin/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#6746D1",
    "accent": "#6746D1",
    "background": "#F8F9FC",
    "textPrimary": "#1A1918",
    "link": "#06001B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": [
        "Sohne",
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Sohne",
        "-apple-system",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "49px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6746D1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#06001B",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://griffin.com/favicon.ico?v=2",
    "ogImage": "https://griffin.com/social.png",
    "logoHref": "https://griffin.com/",
    "logoAlt": "https://griffin.com/Griffin%20logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Griffin', confirming it as the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Go to sandbox",
      "reasoning": "Button #2 has a vibrant blue background (#6746D1), which is a strong indicator of a primary CTA. The text 'Go to sandbox' suggests an action-oriented purpose, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 0,
      "text": "Contact sales",
      "reasoning": "Button #0 has a dark background (#06001B) and the text 'Contact sales', which is a common secondary action. It is distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Griffin', confirming it as the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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