InHouse Brand Identity
A website-derived reference for InHouse: observed colors, typography, components, and assets extracted from https://www.tryinhouse.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#4F3E34
Accent
#856D4D
Body Font
Suisse Intl Regular
Heading
Suisse Intl Medium
Color Palette
Brand palette extracted from https://www.tryinhouse.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Suisse Intl Regular
heading
Suisse Intl Medium
ABC Arizona Flare Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using InHouse's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: young professionals and renters
InHouse Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is InHouse's primary brand color?
The website extraction recorded #4F3E34 as the primary color for InHouse. This is an observed website value, not a verified official brand specification.
What accent color does InHouse use?
The website extraction recorded #856D4D as an accent color for InHouse. Check the source website or official brand guidelines before using it in new work.
What font does InHouse use?
The extraction detected Suisse Intl Regular for body text and Suisse Intl Medium for headings on https://www.tryinhouse.com/. Font usage and licensing should be checked with the source.
Does InHouse use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find InHouse's logo?
The logo asset recorded from https://www.tryinhouse.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.tryinhouse.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by InHouse.
Methodology
Brand data on this page was extracted from https://www.tryinhouse.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by InHouse.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Suisse Intl Regular",
"role": "body"
},
{
"family": "Suisse Intl Book",
"role": "body"
},
{
"family": "Suisse Intl Medium",
"role": "heading"
},
{
"family": "ABC Arizona Flare Regular",
"role": "display"
}
],
"colors": {
"primary": "#4F3E34",
"secondary": "#0000EE",
"accent": "#856D4D",
"background": "#FFFFFF",
"textPrimary": "#856D4D",
"link": "#856D4D"
},
"typography": {
"fontFamilies": {
"primary": "Suisse Intl Regular",
"heading": "Suisse Intl Medium"
},
"fontStacks": {
"heading": [
"ABC Arizona Flare Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Suisse Intl Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "84px",
"h2": "48px",
"body": "9px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#856D4D",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20114.432%2019.853%2522%20overflow%3D%2522visible%2522%3E%3Cpath%20d%3D%2522M%20108.144%208.669%20C%20107.632%208.669%20107.128%208.765%20106.632%208.957%20C%20106.152%209.133%20105.728%209.453%20105.36%209.917%20C%20104.992%2010.381%20104.744%2011.021%20104.616%2011.837%20L%20111.48%2011.837%20C%20111.416%2010.893%20111.08%2010.133%20110.472%209.557%20C%20109.88%208.965%20109.104%208.669%20108.144%208.669%20Z%20M%20111.504%2015.677%20L%20114.288%2015.677%20C%20113.911%2016.91%20113.134%2017.982%20112.08%2018.725%20C%20111.008%2019.477%20109.736%2019.853%20108.264%2019.853%20C%20106.888%2019.853%20105.704%2019.565%20104.712%2018.989%20C%20103.734%2018.428%20102.942%2017.594%20102.432%2016.589%20C%20101.904%2015.565%20101.64%2014.389%20101.64%2013.061%20C%20101.64%2011.701%20101.928%2010.517%20102.504%209.509%20C%20103.096%208.501%20103.88%207.725%20104.856%207.181%20C%20105.848%206.621%20106.944%206.341%20108.144%206.341%20C%20109.44%206.341%20110.552%206.645%20111.48%207.253%20C%20112.423%207.859%20113.178%208.715%20113.664%209.725%20C%20114.176%2010.765%20114.432%2011.941%20114.432%2013.253%20L%20114.432%2013.541%20C%20114.432%2013.637%20114.424%2013.749%20114.408%2013.877%20L%20104.568%2013.877%20C%20104.664%2014.757%20104.896%2015.461%20105.264%2015.989%20C%20105.632%2016.517%20106.08%2016.901%20106.608%2017.141%20C%20107.136%2017.381%20107.672%2017.501%20108.216%2017.501%20C%20109.096%2017.501%20109.8%2017.333%20110.328%2016.997%20C%20110.856%2016.661%20111.248%2016.221%20111.504%2015.677%20Z%20M%2094.561%2011.5%20L%2096.601%2011.885%20C%2097.497%2012.045%2098.281%2012.277%2098.953%2012.581%20C%2099.625%2012.869%20100.145%2013.261%20100.513%2013.757%20C%20100.897%2014.253%20101.089%2014.901%20101.089%2015.701%20C%20101.089%2016.597%20100.841%2017.357%20100.345%2017.981%20C%2099.849%2018.589%2099.177%2019.053%2098.329%2019.373%20C%2097.481%2019.693%2096.521%2019.853%2095.449%2019.853%20C%2094.329%2019.853%2093.345%2019.661%2092.497%2019.277%20C%2091.665%2018.877%2091.001%2018.341%2090.505%2017.669%20C%2090.026%2016.984%2089.722%2016.194%2089.617%2015.365%20L%2092.449%2015.365%20C%2092.785%2016.869%2093.801%2017.621%2095.497%2017.621%20C%2096.281%2017.621%2096.937%2017.477%2097.465%2017.189%20C%2098.009%2016.901%2098.281%2016.501%2098.281%2015.989%20C%2098.281%2015.477%2098.057%2015.085%2097.609%2014.813%20C%2097.177%2014.541%2096.601%2014.341%2095.881%2014.213%20L%2093.817%2013.829%20C%2093.163%2013.707%2092.526%2013.505%2091.921%2013.229%20C%2091.367%2012.959%2090.882%2012.565%2090.505%2012.077%20C%2090.137%2011.581%2089.953%2010.957%2089.953%2010.205%20C%2089.953%209.373%2090.201%208.677%2090.697%208.117%20C%2091.193%207.541%2091.849%207.101%2092.665%206.797%20C%2093.497%206.493%2094.409%206.341%2095.401%206.341%20C%2096.825%206.341%2098.041%206.693%2099.049%207.397%20C%20100.057%208.085%20100.665%209.085%20100.873%2010.397%20L%2098.065%2010.397%20C%2097.905%209.741%2097.561%209.277%2097.033%209.005%20C%2096.521%208.733%2095.913%208.597%2095.209%208.597%20C%2094.569%208.597%2093.993%208.717%2093.481%208.957%20C%2092.985%209.197%2092.737%209.573%2092.737%2010.085%20C%2092.737%2010.485%2092.889%2010.797%2093.193%2011.021%20C%2093.513%2011.229%2093.969%2011.389%2094.561%2011.501%20Z%20M%2085.498%2019.54%20L%2085.498%2017.717%20C%2085.135%2018.335%2084.634%2018.861%2084.034%2019.253%20C%2083.426%2019.653%2082.602%2019.853%2081.562%2019.853%20C%2079.978%2019.853%2078.866%2019.389%2078.226%2018.461%20C%2077.602%2017.533%2077.29%2016.277%2077.29%2014.693%20L%2077.29%206.629%20L%2080.146%206.629%20L%2080.146%2013.925%20C%2080.146%2014.565%2080.194%2015.157%2080.29%2015.701%20C%2080.402%2016.245%2080.626%2016.685%2080.962%2017.021%20C%2081.314%2017.341%2081.858%2017.501%2082.594%2017.501%20C%2084.53%2017.501%2085.498%2016.205%2085.498%2013.613%20L%2085.498%206.629%20L%2088.378%206.629%20L%2088.378%2019.54%20Z%20M%2069.532%2019.853%20C%2068.724%2019.854%2067.922%2019.725%2067.156%2019.469%20C%2066.389%2019.197%2065.68%2018.782%2065.068%2018.245%20C%2064.46%2017.685%2063.972%2016.981%2063.604%2016.133%20C%2063.236%2015.269%2063.052%2014.253%2063.052%2013.085%20C%2063.052%2011.917%2063.236%2010.909%2063.604%2010.061%20C%2063.972%209.213%2064.46%208.517%2065.068%207.973%20C%2065.672%207.425%2066.383%207.008%2067.156%206.749%20C%2068.685%206.206%2070.355%206.206%2071.884%206.749%20C%2072.652%207.005%2073.355%207.422%2073.948%207.973%20C%2074.572%208.517%2075.068%209.213%2075.436%2010.061%20C%2075.804%2010.909%2075.988%2011.917%2075.988%2013.085%20C%2075.988%2014.253%2075.804%2015.269%2075.436%2016.133%20C%2075.068%2016.981%2074.572%2017.685%2073.948%2018.245%20C%2073.347%2018.785%2072.646%2019.201%2071.884%2019.469%20C%2071.126%2019.723%2070.332%2019.853%2069.532%2019.853%20Z%20M%2069.532%2017.501%20C%2070.14%2017.501%2070.708%2017.357%2071.236%2017.069%20C%2071.764%2016.765%2072.188%2016.293%2072.508%2015.653%20C%2072.828%2014.997%2072.988%2014.141%2072.988%2013.085%20C%2072.988%2012.029%2072.82%2011.181%2072.484%2010.541%20C%2072.164%209.901%2071.74%209.437%2071.212%209.149%20C%2070.699%208.861%2070.12%208.712%2069.532%208.717%20C%2068.924%208.717%2068.356%208.861%2067.828%209.149%20C%2067.3%209.437%2066.868%209.901%2066.532%2010.541%20C%2066.212%2011.181%2066.052%2012.029%2066.052%2013.085%20C%2066.052%2014.141%2066.212%2014.997%2066.532%2015.653%20C%2066.852%2016.293%2067.276%2016.765%2067.804%2017.069%20C%2068.348%2017.357%2068.924%2017.501%2069.532%2017.501%20Z%20M%2047.073%2019.54%20L%2047.073%202.14%20L%2050.145%202.14%20L%2050.145%209.245%20L%2058.521%209.245%20L%2058.521%202.14%20L%2061.593%202.14%20L%2061.593%2019.54%20L%2058.52%2019.54%20L%2058.52%2011.932%20L%2050.144%2011.932%20L%2050.144%2019.54%20L%2047.072%2019.54%20Z%20M%2033.667%2019.54%20L%2033.667%206.63%20L%2036.523%206.63%20L%2036.523%208.478%20C%2036.859%207.918%2037.363%207.43%2038.035%207.014%20C%2038.707%206.598%2039.571%206.39%2040.627%206.39%20C%2042.227%206.39%2043.339%206.854%2043.963%207.782%20C%2044.603%208.71%2044.923%209.958%2044.923%2011.526%20L%2044.923%2019.542%20L%2042.067%2019.542%20L%2042.067%2012.318%20C%2042.067%2011.662%2042.011%2011.062%2041.899%2010.518%20C%2041.803%209.974%2041.579%209.542%2041.227%209.222%20C%2040.875%208.886%2040.315%208.718%2039.547%208.718%20C%2038.571%208.718%2037.819%209.054%2037.291%209.726%20C%2036.779%2010.382%2036.523%2011.366%2036.523%2012.678%20L%2036.523%2019.542%20L%2033.667%2019.542%20Z%20M%2028.215%2019.54%20L%2028.215%202.14%20L%2031.287%202.14%20L%2031.287%2019.54%20Z%20M%2021.5%2017.99%20C%2015.442%2017.99%2012.912%2015.992%2012.912%2011.014%20C%2012.912%205.542%2015.825%204.624%2021.501%204.624%20C%2021.828%204.624%2022.144%204.63%2022.451%204.64%20L%2022.451%203.24%20C%2016.914%202.758%2013.865%201.121%2011.227%200%20C%208.588%201.122%205.54%202.758%200%203.24%20L%200%204.64%20C%200.317%204.629%200.634%204.623%200.951%204.623%20C%206.627%204.623%209.54%205.543%209.54%2011.013%20C%209.54%2015.992%207.01%2017.99%200.951%2017.99%20L%200%2017.998%20L%200%2019.542%20L%2022.452%2019.542%20L%2022.452%2017.998%20L%2021.501%2017.99%20Z%2522%20fill%3D%2522rgb(10%2C10%2C10)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/iydpm91zZqYn4SH4pJ3zbYmpD8.png",
"ogImage": "https://framerusercontent.com/assets/so5Cl5rpOYfSsjp0lFi48bNQk.gif",
"logoHref": "https://www.tryinhouse.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started",
"reasoning": "Button #1 uses the vibrant brand color #856D4D and has action-oriented text 'Get Started', making it the primary CTA."
},
"secondary": {
"index": 4,
"text": "Learn More",
"reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action 'Learn More', making it suitable as a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young professionals and renters"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'InHouse'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}