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Layup Brand Identity

A website-derived reference for Layup: observed colors, typography, components, and assets extracted from http://www.layuplabs.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0000EE
Accent
#6161FD
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from http://www.layuplabs.ai/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#6161FD
rgb(97, 97, 253)
accent
#6161FD
rgb(97, 97, 253)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1E1C21
rgb(30, 28, 33)
link
#777967
rgb(119, 121, 103)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Geist Variable, Geist Placeholder, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Layup favicon
Favicon
Layup social image
Social Card

UI Components

Live previews rendered using Layup's actual button styles.

buttonPrimary
background #6161FD textColor #0000EE borderRadius 10px shadow rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
buttonSecondary
background #1E1C21 textColor #0000EE borderRadius 8px shadow rgba(0, 0, 0, 0.1) 0px 4px 6px -2px

Brand Personality

Tone: modern Energy: medium Audience: product managers and developers

Layup Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Layup's primary brand color?

The website extraction recorded #0000EE as the primary color for Layup. This is an observed website value, not a verified official brand specification.

What accent color does Layup use?

The website extraction recorded #6161FD as an accent color for Layup. Check the source website or official brand guidelines before using it in new work.

What font does Layup use?

The extraction detected Inter as a primary typeface on http://www.layuplabs.ai/. Other pages or materials may use different fonts.

Does Layup use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from http://www.layuplabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Layup.

Methodology

Brand data on this page was extracted from http://www.layuplabs.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Layup.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Variable",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#6161FD",
    "accent": "#6161FD",
    "background": "#FFFFFF",
    "textPrimary": "#1E1C21",
    "link": "#777967"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Geist Variable",
        "Geist Placeholder",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist Variable",
        "Geist Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6161FD",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#1E1C21",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 6px -2px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/kzj6HvLHbnbF0vm2C92V5AcTlCA.png",
    "ogImage": "https://framerusercontent.com/images/12EIaDads8GMVaPTgUsuh5EtyTo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No candidate clearly matches the brand 'Layup' in a prominent header position. The heuristic choice was a tiny icon, not suitable as a main logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "NewLayup is joining Whatfix!",
      "reasoning": "Button #0 uses a vibrant blue color (#6161FD), which is a strong indicator of a primary call-to-action. The text 'NewLayup is joining Whatfix!' suggests an important announcement or action."
    },
    "secondary": {
      "index": 1,
      "text": "Talk to sales",
      "reasoning": "Button #1 has a different background color (#1E1C21) and the text 'Talk to sales' indicates a secondary action, suitable for users seeking more information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "product managers and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No candidate clearly matches the brand 'Layup' in a prominent header position. The heuristic choice was a tiny icon, not suitable as a main logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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