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Light Brand Identity

A website-derived reference for Light: observed colors, typography, components, and assets extracted from https://light.inc/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#0000EE

Accent

#2D52E5

Body Font

Inter

Heading

Joan

Color Palette

Brand palette extracted from https://light.inc/.

primary

#0000EE

rgb(0, 0, 238)

secondary

#47FF9D

rgb(71, 255, 157)

accent

#2D52E5

rgb(45, 82, 229)

background

#F7F7FA

rgb(247, 247, 250)

textPrimary

#000000

rgb(0, 0, 0)

link

#2D52E5

rgb(45, 82, 229)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Joan

Joan Google Fonts →

Joan, serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Light's actual button styles.

buttonPrimary

background #2D52E5 textColor #0000EE borderRadius 100px shadow none

buttonSecondary

background #F0F0F0 textColor #000000 borderRadius 32px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Light Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: light.inc

Image: i.ytimg.com

Source: light.inc

Image: framerusercontent.com

Source: light.inc

Image: framerusercontent.com

Source: light.inc

Image: framerusercontent.com

Source: light.inc

Image: framerusercontent.com

Source: light.inc

Frequently Asked Questions

What is Light's primary brand color?

The website extraction recorded #0000EE as the primary color for Light. This is an observed website value, not a verified official brand specification.

What accent color does Light use?

The website extraction recorded #2D52E5 as an accent color for Light. Check the source website or official brand guidelines before using it in new work.

What font does Light use?

The extraction detected Inter for body text and Joan for headings on https://light.inc/. Font usage and licensing should be checked with the source.

Does Light use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F7FA. The current website may differ from this snapshot.

Where can I find Light's logo?

The logo asset recorded from https://light.inc/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://light.inc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Light.

Methodology

Brand data on this page was extracted from https://light.inc/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Light.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/light.json GET /branding/light/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Joan",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#47FF9D",
    "accent": "#2D52E5",
    "background": "#F7F7FA",
    "textPrimary": "#000000",
    "link": "#2D52E5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Joan"
    },
    "fontStacks": {
      "heading": [
        "Joan",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "41.1681px",
      "h2": "41.1681px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2D52E5",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F0F0F0",
      "textColor": "#000000",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2082%2026%2522%3E%3Cpath%20d%3D%2522M%2023.73%2019.97%20L%200%2019.97%20L%204.64%2012.356%20L%200.599%2013.53%20L%200.15%2011.981%20L%205.858%2010.358%20L%2011.865%200.5%20L%2016.125%207.49%20L%205.858%2010.358%20L%2020.164%2014.132%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2025.949%201.226%20L%2028.551%201.226%20L%2028.551%2017.534%20L%2037.778%2017.534%20L%2037.778%2020.001%20L%2025.949%2020.001%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2039.599%206.912%20L%2042.093%206.912%20L%2042.093%2020.001%20L%2039.599%2020.001%20Z%20M%2039.197%202.701%20C%2039.197%201.816%2039.948%201.038%2040.86%201.038%20C%2041.745%201.038%2042.523%201.816%2042.523%202.701%20C%2042.523%203.613%2041.745%204.364%2040.86%204.364%20C%2039.948%204.364%2039.197%203.613%2039.197%202.701%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2050.883%2025.5%20C%2048.577%2025.5%2046.163%2024.669%2045.036%2023.274%20L%2046.297%2021.584%20C%2047.289%2022.657%2048.979%2023.274%2050.83%2023.274%20C%2053.083%2023.274%2054.773%2021.718%2054.773%2019.519%20L%2054.773%2017.909%20C%2054.048%2019.143%2052.198%2020.028%2050.427%2020.028%20C%2046.806%2020.028%2044.017%2017.105%2044.017%2013.323%20C%2044.017%209.568%2046.806%206.644%2050.427%206.644%20C%2052.224%206.644%2054.048%207.529%2054.773%208.736%20L%2054.773%206.912%20L%2057.24%206.912%20L%2057.24%2018.392%20L%2057.267%2018.392%20L%2057.267%2019.545%20C%2057.267%2023.14%2054.585%2025.5%2050.883%2025.5%20Z%20M%2046.458%2013.323%20C%2046.458%2015.844%2048.362%2017.748%2050.883%2017.748%20C%2052.466%2017.748%2054.048%2016.863%2054.773%2015.629%20L%2054.773%2011.043%20C%2054.048%209.809%2052.493%208.924%2050.883%208.924%20C%2048.362%208.924%2046.458%2010.801%2046.458%2013.323%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2059.888%201.226%20L%2062.382%201.226%20L%2062.382%208.79%20C%2063.24%207.502%2064.85%206.644%2066.647%206.644%20C%2069.892%206.644%2072.011%208.951%2072.011%2012.518%20L%2072.011%2020.001%20L%2069.517%2020.001%20L%2069.517%2012.867%20C%2069.517%2010.56%2068.149%209.085%2066.084%209.085%20C%2064.555%209.085%2063.133%209.889%2062.382%2011.123%20L%2062.382%2020.001%20L%2059.888%2020.001%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2079.888%2020.162%20C%2077.125%2020.162%2075.167%2018.392%2075.167%2015.281%20L%2075.167%209.272%20L%2072.619%209.272%20L%2072.619%206.912%20L%2075.167%206.912%20L%2075.167%203.372%20L%2077.635%203.372%20L%2077.635%206.912%20L%2081.176%206.912%20L%2081.176%209.272%20L%2077.635%209.272%20L%2077.635%2015.173%20C%2077.635%2016.863%2078.762%2017.856%2080.21%2017.856%20C%2080.505%2017.856%2080.907%2017.802%2081.176%2017.721%20L%2081.31%2019.894%20C%2080.934%2020.055%2080.398%2020.162%2079.888%2020.162%20Z%2522%20fill%3D%2522rgb(255%2C%20255%2C%20255)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/J0RWnDfucgkfWdX6wEzSBK5avh8.png",
    "ogImage": "https://framerusercontent.com/images/GO71WNKYyDMSZpsm52V8q6OE.jpg",
    "logoHref": "https://light.inc/",
    "logoAlt": "https://light.inc/Light%20logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Light', is visible, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore platform",
      "reasoning": "Button #2 ('Explore platform') uses the vibrant brand color #2D52E5, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Request Demo",
      "reasoning": "Button #0 ('Request Demo') has a different background color (#F0F0F0) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Light', is visible, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Light Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Light Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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