Lightdash Brand Identity
A website-derived reference for Lightdash: observed colors, typography, components, and assets extracted from http://lightdash.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://lightdash.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Lightdash's actual button styles.
Brand Personality
Lightdash Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Lightdash's primary brand color?
The website extraction recorded #36394A as the primary color for Lightdash. This is an observed website value, not a verified official brand specification.
What accent color does Lightdash use?
The website extraction recorded #5E4CFF as an accent color for Lightdash. Check the source website or official brand guidelines before using it in new work.
What font does Lightdash use?
The extraction detected Inter for body text and Britti Sans Medium for headings on http://lightdash.com/. Font usage and licensing should be checked with the source.
Does Lightdash use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from http://lightdash.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lightdash.
Methodology
Brand data on this page was extracted from http://lightdash.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lightdash.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Britti Sans Medium",
"role": "heading"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Britti Sans Trial Semibold",
"role": "heading"
}
],
"colors": {
"primary": "#36394A",
"secondary": "#625DF5",
"accent": "#5E4CFF",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Britti Sans Medium"
},
"fontStacks": {
"heading": [
"Britti Sans Trial Semibold",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Britti Sans Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "57px",
"h2": "76px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#36394A",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#5E4CFF",
"textColor": "#0000EE",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#DFDBFF",
"textColor": "#0000EE",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/oTIjxsdUUYoPxSZO5Rt2E7QxLys.png",
"ogImage": "https://framerusercontent.com/images/A3BTwvXbAjHYhlotVfVz41cm20w.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable brand logo was found. The candidate is too small and lacks clear branding indicators.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Start for free",
"reasoning": "Button #2 ('Start for free') uses the vibrant brand color #5E4CFF, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to start using the service."
},
"secondary": {
"index": 1,
"text": "Try live demo",
"reasoning": "Button #1 ('Try live demo') has a different background color (#DFDBFF) and offers a secondary action, which complements the primary CTA by allowing users to explore the product."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "data teams and business intelligence professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable brand logo was found. The candidate is too small and lacks clear branding indicators.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}