Home · Branding · LitHit

LitHit Brand Identity

A website-derived reference for LitHit: observed colors, typography, components, and assets extracted from http://lithit.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FFEA5C
Accent
#FE6868
Body Font
Roboto
Heading
Crisp Noto Sans Regular

Color Palette

Brand palette extracted from http://lithit.com/.

primary
#FFEA5C
rgb(255, 234, 92)
secondary
#FFFF00
rgb(255, 255, 0)
accent
#FE6868
rgb(254, 104, 104)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2E2E2E
rgb(46, 46, 46)
link
#FE6868
rgb(254, 104, 104)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Crisp Noto Sans Regular
Crisp Noto Sans Regular Google Fonts →
Roboto, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

LitHit logo
Logo
LitHit favicon
Favicon

UI Components

Live previews rendered using LitHit's actual button styles.

input
background #FFFFFF textColor #353535 borderColor null borderRadius 4px shadow none
buttonPrimary
background #FE6868 textColor #FFFFFF borderRadius 6px shadow none

Brand Personality

Tone: playful Energy: high Audience: outdoor enthusiasts and shooting sports participants

LitHit Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is LitHit's primary brand color?

The website extraction recorded #FFEA5C as the primary color for LitHit. This is an observed website value, not a verified official brand specification.

What accent color does LitHit use?

The website extraction recorded #FE6868 as an accent color for LitHit. Check the source website or official brand guidelines before using it in new work.

What font does LitHit use?

The extraction detected Roboto for body text and Crisp Noto Sans Regular for headings on http://lithit.com/. Font usage and licensing should be checked with the source.

Does LitHit use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find LitHit's logo?

The logo asset recorded from http://lithit.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://lithit.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LitHit.

Methodology

Brand data on this page was extracted from http://lithit.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by LitHit.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Crisp Noto Sans Regular",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFEA5C",
    "secondary": "#FFFF00",
    "accent": "#FE6868",
    "background": "#FFFFFF",
    "textPrimary": "#2E2E2E",
    "link": "#FE6868"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Crisp Noto Sans Regular"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "28.8px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#353535",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FE6868",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://lithit.com/static/img/logo_horizontal.png",
    "favicon": "https://lithit.com/static/img/logo_icon.png",
    "logoAlt": "https://lithit.com/LitHit"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'LitHit'. It is the most prominent logo on the page.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Enlist Me",
      "reasoning": "The button 'Enlist Me' uses a vibrant accent color (#FE6868) which is consistent with the site's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "outdoor enthusiasts and shooting sports participants"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'LitHit'. It is the most prominent logo on the page.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles