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Medra Brand Identity

A website-derived reference for Medra: observed colors, typography, components, and assets extracted from https://www.medra.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#1263C9
Accent
#5CD19E
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://www.medra.ai/.

primary
#1263C9
rgb(18, 99, 201)
secondary
#133044
rgb(19, 48, 68)
accent
#5CD19E
rgb(92, 209, 158)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#5CD19E
rgb(92, 209, 158)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Medra logo
Logo
Medra favicon
Favicon
Medra social image
Social Card

UI Components

Live previews rendered using Medra's actual button styles.

buttonPrimary
background #E4E4E4 textColor #737373 borderRadius 50px shadow none
buttonSecondary
background #FAFAFA textColor #737373 borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: scientists and lab professionals

Medra Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Medra's primary brand color?

The website extraction recorded #1263C9 as the primary color for Medra. This is an observed website value, not a verified official brand specification.

What accent color does Medra use?

The website extraction recorded #5CD19E as an accent color for Medra. Check the source website or official brand guidelines before using it in new work.

What font does Medra use?

The extraction detected Geist as a primary typeface on https://www.medra.ai/. Other pages or materials may use different fonts.

Does Medra use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Medra's logo?

The logo asset recorded from https://www.medra.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.medra.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Medra.

Methodology

Brand data on this page was extracted from https://www.medra.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Medra.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1263C9",
    "secondary": "#133044",
    "accent": "#5CD19E",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#5CD19E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E4E4E4",
      "textColor": "#737373",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#737373",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68bf1d91684fd08a07b0d8e3/68bf1d91684fd08a07b0d94c_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68bf1d91684fd08a07b0d8e3/68c24f55e957b241f6c53bba_Teaser.png",
    "logoHref": "https://www.medra.ai/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Medra'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book intro",
      "reasoning": "Button #0 ('Book intro') is likely the primary CTA due to its distinct action-oriented text and unique styling with a rounded border, making it stand out as an invitation to engage."
    },
    "secondary": {
      "index": 4,
      "text": "Closed Loop Optimization",
      "reasoning": "Button #4 ('Closed Loop Optimization') is chosen as secondary due to its different color group and less prominent action compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and lab professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Medra'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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