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MixRank Brand Identity

A website-derived reference for MixRank: observed colors, typography, components, and assets extracted from https://mixrank.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#EA3022
Accent
#EA3022
Body Font
FivoSans
Heading
FivoSans

Color Palette

Brand palette extracted from https://mixrank.com/.

primary
#EA3022
rgb(234, 48, 34)
secondary
#374151
rgb(55, 65, 81)
accent
#EA3022
rgb(234, 48, 34)
background
#101010
rgb(16, 16, 16)
textPrimary
#101010
rgb(16, 16, 16)
link
#A5AEB4
rgb(165, 174, 180)

Typography

Each font links to its Google Fonts page where available.

primary
FivoSans
heading
FivoSans
FivoSans, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

MixRank logo
Logo
MixRank favicon
Favicon
MixRank social image
Social Card

UI Components

Live previews rendered using MixRank's actual button styles.

input
background #252525 textColor #FFFFFF borderColor #252525 borderRadius 5px shadow none
buttonPrimary
background #EA3022 textColor #FFFFFF borderColor #EA3022 borderRadius 4px shadow none
buttonSecondary
background #2C2A28 textColor #FFFFFF borderColor #2C2A28 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals and companies

MixRank Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is MixRank's primary brand color?

The website extraction recorded #EA3022 as the primary color for MixRank. This is an observed website value, not a verified official brand specification.

What font does MixRank use?

The extraction detected FivoSans as a primary typeface on https://mixrank.com/. Other pages or materials may use different fonts.

Does MixRank use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #101010. The current website may differ from this snapshot.

Where can I find MixRank's logo?

The logo asset recorded from https://mixrank.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://mixrank.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by MixRank.

Methodology

Brand data on this page was extracted from https://mixrank.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by MixRank.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "FivoSans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EA3022",
    "secondary": "#374151",
    "accent": "#EA3022",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#A5AEB4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FivoSans",
      "heading": "FivoSans"
    },
    "fontStacks": {
      "heading": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "FivoSans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "75px",
      "h2": "35px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#252525",
      "textColor": "#FFFFFF",
      "borderColor": "#252525",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EA3022",
      "textColor": "#FFFFFF",
      "borderColor": "#EA3022",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2A28",
      "textColor": "#FFFFFF",
      "borderColor": "#2C2A28",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mixrank.com/wp-content/themes/mixrank/images/site_logo.webp",
    "favicon": "https://mixrank.com/wp-content/uploads/2022/11/48x48.png",
    "ogImage": "https://mixrank.com/wp-content/uploads/2024/07/Artboard-1-copy-2.png",
    "logoHref": "https://mixrank.com/",
    "logoAlt": "https://mixrank.com/mixrank"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'MixRank'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Sales",
      "reasoning": "Button #0 'Contact Sales' uses the vibrant brand color #EA3022, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "EXPLORE ALL USE CASES",
      "reasoning": "Button #2 'EXPLORE ALL USE CASES' has a different background color (#2C2A28), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'MixRank'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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