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Mollie Brand Identity

A website-derived reference for Mollie: observed colors, typography, components, and assets extracted from https://www.mollie.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#E07122
Accent
#E07122
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.mollie.com/.

primary
#E07122
rgb(224, 113, 34)
secondary
#331300
rgb(51, 19, 0)
accent
#E07122
rgb(224, 113, 34)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0000EE
rgb(0, 0, 238)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mollie logo
Logo
Mollie favicon
Favicon
Mollie social image
Social Card

UI Components

Live previews rendered using Mollie's actual button styles.

input
background #EFEFEF textColor #000000 borderColor #767676 borderRadius 0px shadow none
buttonPrimary
background #E07122 textColor #0000EE borderRadius 12px shadow none
buttonSecondary
background #FFFFFF textColor #0000EE borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses of every size

Mollie Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mollie's primary brand color?

The website extraction recorded #E07122 as the primary color for Mollie. This is an observed website value, not a verified official brand specification.

What font does Mollie use?

The extraction detected Inter as a primary typeface on https://www.mollie.com/. Other pages or materials may use different fonts.

Does Mollie use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Mollie's logo?

The logo asset recorded from https://www.mollie.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.mollie.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mollie.

Methodology

Brand data on this page was extracted from https://www.mollie.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mollie.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E07122",
    "secondary": "#331300",
    "accent": "#E07122",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "18px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E07122",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2054%2016%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2254%22%20height%3D%2216%22%20viewBox%3D%220%200%2054%2016%22%20fill%3D%22none%22%20id%3D%22svg-1727551112_2205%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M40.7085%203.35548C41.6337%203.35548%2042.3838%202.60433%2042.3838%201.67774C42.3838%200.751151%2041.6337%200%2040.7085%200C39.7833%200%2039.0332%200.751151%2039.0332%201.67774C39.0332%202.60433%2039.7833%203.35548%2040.7085%203.35548ZM22.8399%205.21793C19.8747%205.21793%2017.4678%207.63388%2017.4678%2010.5979C17.4678%2013.5619%2019.8803%2015.9779%2022.8399%2015.9779C25.7996%2015.9779%2028.212%2013.5619%2028.212%2010.5979C28.212%207.63388%2025.8052%205.21793%2022.8399%205.21793ZM22.8399%2013.4332C21.2819%2013.4332%2020.0143%2012.1638%2020.0143%2010.6035C20.0143%209.04322%2021.2819%207.77369%2022.8399%207.77369C24.3979%207.77369%2025.6656%209.04322%2025.6656%2010.6035C25.6656%2012.1638%2024.3979%2013.4332%2022.8399%2013.4332ZM11.4589%205.20637C11.5985%205.20637%2011.7326%205.21196%2011.8722%205.22315C13.0449%205.32381%2014.1226%205.86628%2014.9101%206.7499C15.6974%207.62791%2016.133%208.76322%2016.133%209.94317V15.7594H13.5642V9.87047C13.5586%208.71281%2012.6037%207.76772%2011.4422%207.76772C11.3752%207.76772%2011.3026%207.77331%2011.23%207.77891C10.1913%207.88517%209.32014%208.86947%209.32014%209.93199V15.7594H6.7514V9.88725C6.74581%208.724%205.79648%207.77331%204.63495%207.77331C4.56795%207.77331%204.49534%207.77891%204.42275%207.7845C3.38966%207.89076%202.51293%208.87506%202.51293%209.94317V15.7594H0V9.87047C0%207.29795%202.09411%205.20637%204.66287%205.20637C5.94726%205.20637%207.17022%205.74324%208.05254%206.67719C8.93489%205.73765%2010.1634%205.20637%2011.4589%205.20637ZM32.1664%200.251824H29.5976V15.7709H32.1664V0.251824ZM34.5114%200.251824H37.0802V15.7709H34.5114V0.251824ZM41.994%205.47478H39.4253V15.7649H41.994V5.47478ZM52.508%206.72752C53.4685%207.7062%2053.999%208.9925%2053.999%2010.357V11.537H46.1866C46.5328%2012.7786%2047.6609%2013.651%2048.9676%2013.651C49.9896%2013.651%2050.9109%2013.1309%2051.4414%2012.2529L51.5475%2012.0796L53.6695%2013.1253L53.5467%2013.3322C52.5806%2014.9596%2050.8104%2015.9719%2048.923%2015.9719H48.9174C47.4766%2015.9719%2046.1252%2015.4015%2045.1033%2014.3668C44.0814%2013.3322%2043.5285%2011.9676%2043.5453%2010.5248C43.562%209.10994%2044.1205%207.7845%2045.1145%206.78345C46.1084%205.78239%2047.4375%205.22315%2048.8447%205.20637H48.9118C50.2687%205.20637%2051.5419%205.74884%2052.508%206.72752ZM51.4023%209.41192C51.0337%208.31577%2049.984%207.54402%2048.8112%207.54402C47.6385%207.54402%2046.5887%208.31577%2046.2257%209.41192H51.4023Z%22%20fill%3D%22white%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/SeL6IJlQ4Ae7noV1fXjkTlqvo.png",
    "ogImage": "https://framerusercontent.com/assets/OGNEOATN76f0KjF5uWk3paag.png",
    "logoHref": "https://www.mollie.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located at the top, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' uses the vibrant brand color #E07122, making it the most prominent and action-oriented CTA, aligning with typical primary button characteristics."
    },
    "secondary": {
      "index": 14,
      "text": "Learn more",
      "reasoning": "Button #1 with text 'Learn more' has a different background color (#FFFFFF) and serves as a secondary action, providing additional information rather than immediate engagement."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses of every size"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located at the top, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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