Moonlake Brand Identity
A website-derived reference for Moonlake: observed colors, typography, components, and assets extracted from https://www.moonlakeai.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#7C62B0
Accent
#9CA3AF
Body Font
MD IO
Heading
MD IO
Color Palette
Brand palette extracted from https://www.moonlakeai.com/.
Typography
Each font links to its Google Fonts page where available.
primary
MD IO
heading
MD IO
FK Grotesk, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Moonlake's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: tech professionals and businesses
Moonlake Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Moonlake's primary brand color?
The website extraction recorded #7C62B0 as the primary color for Moonlake. This is an observed website value, not a verified official brand specification.
What accent color does Moonlake use?
The website extraction recorded #9CA3AF as an accent color for Moonlake. Check the source website or official brand guidelines before using it in new work.
What font does Moonlake use?
The extraction detected MD IO as a primary typeface on https://www.moonlakeai.com/. Other pages or materials may use different fonts.
Does Moonlake use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #0E0E0E. The current website may differ from this snapshot.
Where can I find Moonlake's logo?
The logo asset recorded from https://www.moonlakeai.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.moonlakeai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Moonlake.
Methodology
Brand data on this page was extracted from https://www.moonlakeai.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Moonlake.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "MD IO",
"role": "unknown"
},
{
"family": "Instrument Sans",
"role": "unknown"
},
{
"family": "SAGA",
"role": "unknown"
},
{
"family": "FK Grotesk",
"role": "unknown"
}
],
"colors": {
"primary": "#7C62B0",
"secondary": "#8065AF",
"accent": "#9CA3AF",
"background": "#0E0E0E",
"textPrimary": "#0E0E0E",
"link": "#9CA3AF"
},
"typography": {
"fontFamilies": {
"primary": "MD IO",
"heading": "MD IO"
},
"fontStacks": {
"heading": [
"FK Grotesk",
"sans-serif"
],
"body": [
"Instrument Sans",
"sans-serif"
],
"paragraph": [
"MD IO",
"sans-serif"
]
},
"fontSizes": {
"h1": "58px",
"h2": "58px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#0E0E0E",
"textColor": "#F5F5F5",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "rgba(255, 255, 255, 0.12) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.3) 0px -1px 0px 0px inset, rgba(100, 70, 160, 0.25) 0px 4px 16px 0px, rgba(0, 0, 0, 0.4) 0px 1px 3px 0px"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#EDEAE5",
"borderColor": "#3A3A39",
"borderRadius": "2px",
"borderRadiusCorners": {
"topLeft": "2px",
"topRight": "2px",
"bottomRight": "2px",
"bottomLeft": "2px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.moonlakeai.com/favicon/v3/favicon-96x96.png",
"ogImage": "https://spatio-social-media.s3.us-east-1.amazonaws.com/landing-page/og-thumbnail-preview.jpg",
"logoHref": "https://www.moonlakeai.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Moonlake AI'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Join Waitlist",
"reasoning": "Button #2 ('Join Waitlist') is the primary CTA due to its action-oriented text and distinct rounded design, indicating a strong call to action."
},
"secondary": {
"index": 1,
"text": "Work with us",
"reasoning": "Button #1 ('Work with us') is secondary as it has a transparent background and serves a supportive role, inviting engagement without being the main focus."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech professionals and businesses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Moonlake AI'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}