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Ngrok Brand Identity

A website-derived reference for Ngrok: observed colors, typography, components, and assets extracted from https://ngrok.com/?ref=startups.gallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0B231D
Accent
#00BCFF
Body Font
Roobert
Heading
Roobert

Color Palette

Brand palette extracted from https://ngrok.com/?ref=startups.gallery.

primary
#0B231D
rgb(11, 35, 29)
accent
#00BCFF
rgb(0, 188, 255)
background
#121212
rgb(18, 18, 18)
textPrimary
#121212
rgb(18, 18, 18)
link
#00BCFF
rgb(0, 188, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Roobert
heading
Roobert
Family, Georgia, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ngrok logo
Logo
Ngrok favicon
Favicon
Ngrok social image
Social Card

UI Components

Live previews rendered using Ngrok's actual button styles.

buttonPrimary
background #E7E7E7 textColor #020202 borderRadius 33554400px shadow none
buttonSecondary
background #2A2A2A textColor #FFFFFF borderRadius 33554400px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and tech professionals

Ngrok Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ngrok's primary brand color?

The website extraction recorded #0B231D as the primary color for Ngrok. This is an observed website value, not a verified official brand specification.

What accent color does Ngrok use?

The website extraction recorded #00BCFF as an accent color for Ngrok. Check the source website or official brand guidelines before using it in new work.

What font does Ngrok use?

The extraction detected Roobert as a primary typeface on https://ngrok.com/?ref=startups.gallery. Other pages or materials may use different fonts.

Does Ngrok use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #121212. The current website may differ from this snapshot.

Where can I find Ngrok's logo?

The logo asset recorded from https://ngrok.com/?ref=startups.gallery is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://ngrok.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ngrok.

Methodology

Brand data on this page was extracted from https://ngrok.com/?ref=startups.gallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ngrok.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0B231D",
    "accent": "#00BCFF",
    "background": "#121212",
    "textPrimary": "#121212",
    "link": "#00BCFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Family",
        "Georgia",
        "serif"
      ],
      "body": [
        "Roobert",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "13px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E7E7E7",
      "textColor": "#020202",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2A2A2A",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22currentColor%22%20height%3D%221em%22%20viewBox%3D%220%200%2094%2036%22%20width%3D%222.61em%22%20class%3D%22h-10%20w-26.75%20min-%5B63.75rem%5D%3Ah-12%20min-%5B63.75rem%5D%3Aw-32%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M32.272%2012.011c-1.298-1.466-2.904-2.205-4.812-2.205-1.176%200-2.26.233-3.255.7a7.995%207.995%200%200%200-2.581%201.906%209.205%209.205%200%200%200-1.715%202.853%209.773%209.773%200%200%200-.628%203.546c0%201.25.194%202.39.58%203.419.362.98.918%201.877%201.635%202.636A7.543%207.543%200%200%200%2024%2026.584c.965.41%202.025.617%203.176.617.522%200%201.005-.041%201.445-.116.439-.075.858-.2%201.26-.37.4-.175.79-.398%201.18-.664.385-.27.792-.612%201.21-1.018v4.353h-.005v.421h-5.33l-4.005%204.64v.798h15.037v-24.98h-5.697v1.746Zm-.014%207.979a4.25%204.25%200%200%201-.786%201.215%203.555%203.555%200%200%201-2.592%201.1%203.627%203.627%200%200%201-1.464-.292%203.508%203.508%200%200%201-1.166-.808%203.93%203.93%200%200%201-1.054-2.72c0-.519.097-1.006.298-1.457a3.77%203.77%200%200%201%20.804-1.181%204.114%204.114%200%200%201%201.162-.808%203.484%203.484%200%200%201%202.817-.016c.448.19.844.463%201.181.81.336.347.6.743.804%201.194.202.452.298.95.298%201.493%200%20.505-.104%201.005-.302%201.47m-16.261-7.708a6.173%206.173%200%200%200-2.06-1.602%204.875%204.875%200%200%200-.57-.22%206.383%206.383%200%200%200-.923-.216H8.383L5.697%2013.39v-3.082H.002v16.61h5.695V15.712h5.35l.444-.01v11.214h5.697V16.528c0-.885-.084-1.674-.25-2.366a4.655%204.655%200%200%200-.941-1.877zm38.367-2.018h-6.213l-2.47%202.863v-2.864h-5.7v16.61h5.71l.004-11.117h4.144l4.526-5.26zm31.051%207.672%207.79-7.392v-.281H85.7l-5.975%205.991V0h-5.696v26.87h5.696v-6.766l6.262%206.763h7.663v-.316l-8.233-8.617zm-16.11-5.78a9.436%209.436%200%200%200-3.085-1.842%2010.953%2010.953%200%200%200-3.855-.664c-1.407%200-2.705.226-3.884.678a9.611%209.611%200%200%200-3.072%201.858%208.488%208.488%200%200%200-2.016%202.788%208.281%208.281%200%200%200-.722%203.449c0%201.362.24%202.596.722%203.707a8.52%208.52%200%200%200%202.002%202.862c.85.798%201.86%201.415%203.036%201.847%201.177.432%202.455.647%203.842.647%201.406%200%202.707-.215%203.919-.647%201.204-.431%202.24-1.04%203.098-1.833a8.583%208.583%200%200%200%202.031-2.816c.493-1.09.742-2.29.742-3.611%200-1.316-.244-2.52-.722-3.612a8.424%208.424%200%200%200-2.035-2.81Zm-3.558%207.864c-.2.461-.463.869-.786%201.215a3.573%203.573%200%200%201-2.592%201.1c-.502%200-.981-.096-1.434-.291a3.44%203.44%200%200%201-1.16-.809%204.155%204.155%200%200%201-.788-1.215%203.825%203.825%200%200%201-.297-1.537c0-.517.098-1.004.297-1.456.201-.451.46-.849.787-1.194a3.579%203.579%200%200%201%202.597-1.1c.502%200%20.98.096%201.43.29.448.19.839.461%201.16.81.328.345.586.752.786%201.214.2.461.297.954.297%201.471%200%20.538-.096%201.04-.297%201.502%22%20style%3D%22fill%3A%20oklab(0.999994%200.0000455678%200.0000200868%20%2F%200.9)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://ngrok.com/assets/favicon.ico",
    "ogImage": "https://ngrok.com/assets/home/og-image.png",
    "logoHref": "https://ngrok.com/?ref=startups.gallery"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started (for free)",
      "reasoning": "Button #0, 'Get started (for free)', is the primary CTA due to its action-oriented text and distinct light background color, making it stand out as an invitation to engage with the service."
    },
    "secondary": {
      "index": 18,
      "text": "Read the docs",
      "reasoning": "Button #2, 'Read the docs', serves as a secondary action with a different dark background color, providing additional information without the primary call-to-action emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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