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Plain Brand Identity

A website-derived reference for Plain: observed colors, typography, components, and assets extracted from https://www.plain.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#283A2E

Accent

#1AD379

Body Font

ABC Favorit Regular

Heading

ABC Favorit Medium

Color Palette

Brand palette extracted from https://www.plain.com/.

primary

#283A2E

rgb(40, 58, 46)

secondary

#F3FBE9

rgb(243, 251, 233)

accent

#1AD379

rgb(26, 211, 121)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0A2414

rgb(10, 36, 20)

link

#0A2414

rgb(10, 36, 20)

Typography

Each font links to its Google Fonts page where available.

primary

ABC Favorit Regular

heading

ABC Favorit Medium

ABC Favorit Regular, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Plain's actual button styles.

buttonPrimary

background #1AD379 textColor #0000EE borderRadius 6px shadow none

buttonSecondary

background #F3FBE9 textColor #0000EE borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: medium Audience: B2B professionals

Plain Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: framerusercontent.com

Source: plain.com

Image: framerusercontent.com

Source: plain.com

Image: prod-uk-services-workspac-workspacefilespublicbuck-vs4gjqpqjkh6.s3.amazonaws.com

Source: help.plain.com

Image: framerusercontent.com

Source: plain.com

Image: framerusercontent.com

Source: plain.com

Image: framerusercontent.com

Source: plain.com

Frequently Asked Questions

What is Plain's primary brand color?

The website extraction recorded #283A2E as the primary color for Plain. This is an observed website value, not a verified official brand specification.

What accent color does Plain use?

The website extraction recorded #1AD379 as an accent color for Plain. Check the source website or official brand guidelines before using it in new work.

What font does Plain use?

The extraction detected ABC Favorit Regular for body text and ABC Favorit Medium for headings on https://www.plain.com/. Font usage and licensing should be checked with the source.

Does Plain use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Plain's logo?

The logo asset recorded from https://www.plain.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.plain.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plain.

Methodology

Brand data on this page was extracted from https://www.plain.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Plain.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/plain.json GET /branding/plain/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Favorit Regular",
      "role": "body"
    },
    {
      "family": "ABC Favorit Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#283A2E",
    "secondary": "#F3FBE9",
    "accent": "#1AD379",
    "background": "#FFFFFF",
    "textPrimary": "#0A2414",
    "link": "#0A2414"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Favorit Regular",
      "heading": "ABC Favorit Medium"
    },
    "fontStacks": {
      "heading": [
        "ABC Favorit Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "ABC Favorit Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1AD379",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3FBE9",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2090.2%2022%22%20id%3D%22svg9941218621%22%3E%3Cpath%20d%3D%22M%206.631%2014.648%20C%206.147%2014.648%205.497%2014.951%205.186%2015.321%20L%200.165%2021.3%20C%20-0.146%2021.67%20-0.004%2021.973%200.479%2021.973%20L%209.613%2021.973%20C%2013.662%2021.973%2016.945%2018.693%2016.945%2014.648%20C%2016.945%2014.497%2016.939%2014.347%2016.929%2014.198%20C%2016.139%2014.489%2015.286%2014.648%2014.395%2014.648%20Z%22%20fill%3D%22var(--token-badee877-bebe-4e1a-baa9-390b8735ca84%2C%20rgb(26%2C%20211%2C%20121))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BPrimary%20500%26quot%3B%7D%20*%2F%22%2F%3E%3Cpath%20d%3D%22M%2021.719%207.324%20C%2021.719%203.279%2018.442%200%2014.399%200%20L%208.692%200%20C%208.209%200%207.559%200.303%207.249%200.673%20L%202.235%206.651%20C%201.925%207.021%202.066%207.324%202.549%207.324%20L%209.625%207.324%20C%2013.517%207.324%2016.698%2010.363%2016.93%2014.198%20C%2019.726%2013.167%2021.719%2010.479%2021.719%207.324%20Z%22%20fill%3D%22var(--token-badee877-bebe-4e1a-baa9-390b8735ca84%2C%20rgb(26%2C%20211%2C%20121))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BPrimary%20500%26quot%3B%7D%20*%2F%22%2F%3E%3Cpath%20d%3D%22M%2035.723%202.236%20C%2038.961%202.236%2042.07%204.412%2042.07%208.376%20C%2042.07%2012.34%2038.961%2014.516%2035.723%2014.516%20L%2032.925%2014.516%20L%2032.925%2020.371%20L%2029.039%2020.371%20L%2029.039%202.236%20Z%20M%2035.464%2010.993%20C%2037.07%2010.993%2038.158%2010.008%2038.158%208.376%20C%2038.158%206.744%2037.07%205.785%2035.464%205.785%20L%2032.925%205.785%20L%2032.925%2010.993%20Z%20M%2044.494%2020.371%20L%2044.494%202.236%20L%2048.172%202.236%20L%2048.172%2020.371%20Z%20M%2050.855%2013.765%20C%2050.855%209.982%2053.446%207.029%2057.358%207.029%20C%2058.912%207.029%2060.363%207.547%2061.451%208.454%20L%2061.451%207.158%20L%2065.104%207.158%20L%2065.104%2020.371%20L%2061.451%2020.371%20L%2061.451%2019.076%20C%2060.363%2019.982%2058.912%2020.501%2057.358%2020.501%20C%2053.446%2020.501%2050.855%2017.547%2050.855%2013.765%20Z%20M%2061.451%2013.765%20C%2061.451%2011.718%2059.974%2010.215%2057.98%2010.215%20C%2055.959%2010.215%2054.508%2011.718%2054.508%2013.765%20C%2054.508%2015.811%2055.959%2017.314%2057.98%2017.314%20C%2059.974%2017.314%2061.451%2015.811%2061.451%2013.765%20Z%20M%2069.911%2020.371%20L%2069.911%2010.449%20L%2067.553%2010.449%20L%2067.553%207.158%20L%2073.59%207.158%20L%2073.59%2020.371%20Z%20M%2069.652%203.519%20C%2069.652%202.405%2070.61%201.472%2071.75%201.472%20C%2072.864%201.472%2073.849%202.405%2073.849%203.519%20C%2073.849%204.737%2072.89%205.669%2071.75%205.669%20C%2070.61%205.669%2069.652%204.737%2069.652%203.519%20Z%20M%2076.92%2020.371%20L%2076.92%207.158%20L%2080.599%207.158%20L%2080.599%208.842%20C%2081.505%207.702%2082.93%207.029%2084.692%207.029%20C%2088.111%207.029%2090.184%209.386%2090.184%2013.635%20L%2090.184%2020.371%20L%2086.532%2020.371%20L%2086.532%2014.127%20C%2086.532%2011.718%2085.495%2010.319%2083.578%2010.319%20C%2081.609%2010.319%2080.599%2011.744%2080.599%2014.127%20L%2080.599%2020.371%20Z%22%20fill%3D%22var(--token-badee877-bebe-4e1a-baa9-390b8735ca84%2C%20rgb(26%2C%20211%2C%20121))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BPrimary%20500%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/BXA24c7albrT0OqBIAA9KPt1pg.png",
    "ogImage": "https://framerusercontent.com/assets/8LkFDsA5X0pauVd2p3tTSJ4AF4s.png",
    "logoHref": "https://www.plain.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "BOOK A DEMO",
      "reasoning": "Button #0 'BOOK A DEMO' uses a vibrant green color (#1AD379), which is typically used for primary CTAs. The text is action-oriented, encouraging users to engage with the product."
    },
    "secondary": {
      "index": 1,
      "text": "get started",
      "reasoning": "Button #1 'get started' has a different background color (#F3FBE9) and serves as a secondary action, complementing the primary CTA by offering another way to begin using the service."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "B2B professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Plain Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Plain Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles