Prisma Brand Identity
A website-derived reference for Prisma: observed colors, typography, components, and assets extracted from https://www.prisma.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#111827
Accent
#14B8A6
Body Font
Inter
Heading
Mona Sans VF
Color Palette
Brand palette extracted from https://www.prisma.io/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Mona Sans VF
Mona Sans VF, Inter, Roboto, Helvetica Neue, Arial Nova, Nimbus Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%20color%3A%20rgb(29%2C%2036%2C%2047)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Prisma's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: developers and tech professionals
Prisma Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Prisma's primary brand color?
The website extraction recorded #111827 as the primary color for Prisma. This is an observed website value, not a verified official brand specification.
What accent color does Prisma use?
The website extraction recorded #14B8A6 as an accent color for Prisma. Check the source website or official brand guidelines before using it in new work.
What font does Prisma use?
The extraction detected Inter for body text and Mona Sans VF for headings on https://www.prisma.io/. Font usage and licensing should be checked with the source.
Does Prisma use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Prisma's logo?
The logo asset recorded from https://www.prisma.io/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.prisma.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prisma.
Methodology
Brand data on this page was extracted from https://www.prisma.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Prisma.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Arial Nova",
"role": "body"
},
{
"family": "Mona Sans VF",
"role": "display"
}
],
"colors": {
"primary": "#111827",
"secondary": "#6B7280",
"accent": "#14B8A6",
"background": "#FFFFFF",
"textPrimary": "#1D242F",
"link": "#1D242F"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Mona Sans VF"
},
"fontStacks": {
"heading": [
"Mona Sans VF",
"Inter",
"Roboto",
"Helvetica Neue",
"Arial Nova",
"Nimbus Sans",
"Arial",
"sans-serif"
],
"body": [
"Inter",
"Roboto",
"Helvetica Neue",
"Arial Nova",
"Nimbus Sans",
"Arial",
"sans-serif"
],
"paragraph": [
"Inter",
"Roboto",
"Helvetica Neue",
"Arial Nova",
"Nimbus Sans",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "36px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#14B8A6",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 1px 2px 0px"
},
"buttonSecondary": {
"background": "#F3F4F6",
"textColor": "#111827",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://www.prisma.io/favicon.ico?favicon.f8f1f26e.ico",
"ogImage": "https://www.prisma.io/og/og-index.png",
"logoHref": "https://www.prisma.io/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Prisma'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Create database",
"reasoning": "Button #2 with text 'Create database' uses a vibrant brand color (#14B8A6) and has action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 4,
"text": "Explore Pricing",
"reasoning": "Button #1 with text 'Explore Pricing' uses a different color group (#F3F4F6) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "developers and tech professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Prisma'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}