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Proception Inc Brand Identity

A website-derived reference for Proception Inc: observed colors, typography, components, and assets extracted from https://proception.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#000000
Accent
#0C0D10
Body Font
Instrument Sans
Heading
Source Serif 4

Color Palette

Brand palette extracted from https://proception.ai/.

primary
#000000
rgb(0, 0, 0)
accent
#0C0D10
rgb(12, 13, 16)
background
#F6F7F8
rgb(246, 247, 248)
textPrimary
#0C0D10
rgb(12, 13, 16)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Source Serif 4
Source Serif 4 Google Fonts →
Instrument Sans
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Proception Inc logo
Logo
Proception Inc favicon
Favicon
Proception Inc social image
Social Card

UI Components

Live previews rendered using Proception Inc's actual button styles.

buttonPrimary
background #0C0D10 textColor #FFFFFF borderRadius 16px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 27, 31) 0px 0px 0px 1px
buttonSecondary
background #E5E7EB textColor #2E3036 borderRadius 16px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(208, 212, 218) 0px 0px 0px 1px

Brand Personality

Tone: modern Energy: medium Audience: technology enthusiasts and professionals

Proception Inc Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Proception Inc's primary brand color?

The website extraction recorded #000000 as the primary color for Proception Inc. This is an observed website value, not a verified official brand specification.

What accent color does Proception Inc use?

The website extraction recorded #0C0D10 as an accent color for Proception Inc. Check the source website or official brand guidelines before using it in new work.

What font does Proception Inc use?

The extraction detected Instrument Sans for body text and Source Serif 4 for headings on https://proception.ai/. Font usage and licensing should be checked with the source.

Does Proception Inc use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F6F7F8. The current website may differ from this snapshot.

Where can I find Proception Inc's logo?

The logo asset recorded from https://proception.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://proception.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Proception Inc.

Methodology

Brand data on this page was extracted from https://proception.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Proception Inc.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Source Serif 4",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#0C0D10",
    "background": "#F6F7F8",
    "textPrimary": "#0C0D10",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans"
      ],
      "body": [
        "Instrument Sans"
      ],
      "paragraph": [
        "Source Serif 4",
        "Georgia",
        "Times New Roman",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "60px",
      "body": "64px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C0D10",
      "textColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 27, 31) 0px 0px 0px 1px"
    },
    "buttonSecondary": {
      "background": "#E5E7EB",
      "textColor": "#2E3036",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(208, 212, 218) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "https://www.proception.ai/proception/logo-proception.svg?dpl=dpl_2n8ouZvD6TF7YMjcNLiwYpoESu5C",
    "favicon": "https://www.proception.ai/favicon.ico?favicon.0gmnz_5kmw9ka.ico",
    "ogImage": "https://www.proception.ai/social/proception-url-card.jpg",
    "logoHref": "https://www.proception.ai/",
    "logoAlt": "https://www.proception.ai/Proception"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Proception'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Inquire Now - ProHand",
      "reasoning": "The button 'Inquire Now - ProHand' is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the lighter page background."
    },
    "secondary": {
      "index": 2,
      "text": "View Open Positions",
      "reasoning": "The button 'View Open Positions' serves as a secondary action with a lighter background color, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "technology enthusiasts and professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Proception'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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