Home · Branding · Redo

Redo Brand Identity

A website-derived reference for Redo: observed colors, typography, components, and assets extracted from https://www.getredo.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#0B0E1A

Accent

#FF4404

Body Font

Inter

Heading

Instrumentserif

Color Palette

Brand palette extracted from https://www.getredo.com/.

primary

#0B0E1A

rgb(11, 14, 26)

secondary

#FE4608

rgb(254, 70, 8)

accent

#FF4404

rgb(255, 68, 4)

background

#F9FAFB

rgb(249, 250, 251)

textPrimary

#000000

rgb(0, 0, 0)

link

#FF4404

rgb(255, 68, 4)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Instrumentserif

Instrumentserif Google Fonts →

Instrumentserif, Times New Roman, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Redo's actual button styles.

input

background transparent textColor #0B0E1A borderColor null borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: e-commerce businesses

Redo Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: assets.getredo.com

Source: admin.getredo.com

Image: data.getredo.com

Source: returns.getredo.com

Image: cdn.prod.website-files.com

Source: wf.getredo.com

Image: cdn.prod.website-files.com

Source: wf.getredo.com

Image: cdn.prod.website-files.com

Source: getredo.com

Frequently Asked Questions

What is Redo's primary brand color?

The website extraction recorded #0B0E1A as the primary color for Redo. This is an observed website value, not a verified official brand specification.

What accent color does Redo use?

The website extraction recorded #FF4404 as an accent color for Redo. Check the source website or official brand guidelines before using it in new work.

What font does Redo use?

The extraction detected Inter for body text and Instrumentserif for headings on https://www.getredo.com/. Font usage and licensing should be checked with the source.

Does Redo use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F9FAFB. The current website may differ from this snapshot.

Where can I find Redo's logo?

The logo asset recorded from https://www.getredo.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.getredo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Redo.

Methodology

Brand data on this page was extracted from https://www.getredo.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Redo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/redo.json GET /branding/redo/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrumentserif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0B0E1A",
    "secondary": "#FE4608",
    "accent": "#FF4404",
    "background": "#F9FAFB",
    "textPrimary": "#000000",
    "link": "#FF4404"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrumentserif"
    },
    "fontStacks": {
      "heading": [
        "Instrumentserif",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0B0E1A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22122%22%20height%3D%2226%22%20viewBox%3D%220%200%20122%2026%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M121.012%2012.5913C121.012%2014.701%20120.578%2019.4563%20115.802%2022.7046C114.566%2023.5418%20113.364%2024.1111%20111.961%2024.5129C110.592%2024.9148%20108.521%2025.3166%20105.181%2025.3166C100.171%2025.3166%2097.1323%2024.2115%2095.2283%2023.073C94.5943%2022.7046%2093.4253%2021.9345%2092.2563%2020.528C89.751%2017.4806%2089.6508%2014.3997%2089.6508%2012.8927C89.6508%206.93195%2092.8233%203.95155%2094.7613%202.64555C96.7653%201.27255%2099.6373%200.06698%20104.914%200C105.983%200%20107.018%20-4.09782e-07%20108.087%200.10047C114.332%200.60275%20117.238%203.08085%20118.875%205.42505C119.643%206.56355%20121.012%209.00815%20121.012%2012.5913ZM112.328%2012.6583C112.328%209.64445%20111.059%207.73565%20110.191%206.96545C109.857%206.63055%20109.055%206.02775%20107.92%205.62595C107.319%205.42505%20106.684%205.25755%20105.415%205.25755C104.313%205.25755%20103.411%205.35805%20102.376%205.79335C99.6033%206.96545%2098.3343%209.81185%2098.3343%2012.6918C98.3343%2013.1271%2098.3683%2014.3327%2098.8023%2015.5717C100.205%2019.7912%20104.012%2020.0926%20105.448%2020.0926C105.849%2020.0926%20107.352%2020.0926%20108.621%2019.5233C111.26%2018.3512%20112.328%2015.3373%20112.328%2012.6583Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M87.339%2012.9596C87.339%2014.0312%2087.2388%2017.8823%2084.8341%2020.6953C84.4333%2021.1976%2083.5983%2022.0348%2082.1956%2022.8385C81.6946%2023.1064%2080.6258%2023.6757%2079.1897%2024.044C77.9873%2024.3454%2077.1189%2024.5129%2074.7476%2024.5129H59.7849V0.870605H73.1779C74.113%200.870605%2075.0482%200.904005%2075.9834%200.971005C81.4608%201.43981%2083.8655%203.75051%2085.2683%205.79321C87.2722%208.67321%2087.339%2011.6871%2087.339%2012.9596ZM79.0895%2012.7587C79.0895%2012.022%2078.9893%209.3764%2076.9185%207.769C75.1484%206.4295%2072.6435%206.49651%2072.0757%206.49651H68.0344V19.1548H72.3429C72.8105%2019.1548%2073.3115%2019.1213%2073.8124%2019.0544C76.7181%2018.686%2077.7535%2017.38%2078.3213%2016.1744C79.0561%2014.6675%2079.0895%2013.3949%2079.0895%2012.7587Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M55.7615%2024.5129H30.5787V0.870605H55.4609V6.16161H39.0286V10.0462H54.2252V15.3707H39.0286V19.1548H55.7615V24.5129Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M27.1533%2024.5129H17.835L12.9588%2015.9065H8.48333V24.5129H0V0.870605H17.3674C20.5403%200.870605%2023.5796%201.10501%2025.4834%204.11891C25.9176%204.82211%2026.6857%206.22861%2026.6857%208.37181C26.6857%209.47691%2026.4519%2012.6247%2023.4794%2014.2656C22.9117%2014.6005%2022.4775%2014.7679%2021.2751%2015.0693L27.1533%2024.5129ZM18.2692%208.40531C18.2692%208.20441%2018.2358%207.66861%2017.9018%207.19971C17.334%206.36251%2016.3989%206.22861%2015.4971%206.22861H8.48333V10.582H14.8291C16.4323%2010.582%2017.2672%2010.3811%2017.8016%209.74481C18.2358%209.20901%2018.2692%208.67321%2018.2692%208.40531Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/6980daf3c097d8adb570d9bb/69b856f6dd9f7fd1b5c2bb21_icon32.png",
    "ogImage": "https://cdn.prod.website-files.com/6980daf3c097d8adb570d9bb/69b8a6ccf7ee24a777a29903_6e565535e27cb355f5d643baa21bfd68_redo_com_OG_image.png",
    "logoHref": "https://redo.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color (#F9FAFB), which is not vibrant or distinct enough to be considered a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button was identified due to uniform color, no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "e-commerce businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Redo Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Redo Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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