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Reducto Brand Identity

A website-derived reference for Reducto: observed colors, typography, components, and assets extracted from https://reducto.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9D17A0
Accent
#9D17A0
Body Font
Inter
Heading
reductoSerif

Color Palette

Brand palette extracted from https://reducto.ai/.

primary
#9D17A0
rgb(157, 23, 160)
secondary
#310632
rgb(49, 6, 50)
accent
#9D17A0
rgb(157, 23, 160)
background
#F8F8F6
rgb(248, 248, 246)
textPrimary
#44403B
rgb(68, 64, 59)
link
#D7CCC1
rgb(215, 204, 193)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
reductoSerif
reductoSerif Google Fonts →
reductoSerif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Reducto logo
Logo
Reducto favicon
Favicon
Reducto social image
Social Card

UI Components

Live previews rendered using Reducto's actual button styles.

buttonPrimary
background #9D17A0 textColor #FFFFFF borderColor #690F6B borderRadius 0px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px -2px 0px 0px inset, rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset
buttonSecondary
background #FFFFFF textColor #44403B borderColor #D6D3D1 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Reducto Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Reducto's primary brand color?

The website extraction recorded #9D17A0 as the primary color for Reducto. This is an observed website value, not a verified official brand specification.

What font does Reducto use?

The extraction detected Inter for body text and reductoSerif for headings on https://reducto.ai/. Font usage and licensing should be checked with the source.

Does Reducto use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F8F8F6. The current website may differ from this snapshot.

Where can I find Reducto's logo?

The logo asset recorded from https://reducto.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://reducto.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Reducto.

Methodology

Brand data on this page was extracted from https://reducto.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Reducto.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "reductoSerif",
      "role": "heading"
    },
    {
      "family": "reductosans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9D17A0",
    "secondary": "#310632",
    "accent": "#9D17A0",
    "background": "#F8F8F6",
    "textPrimary": "#44403B",
    "link": "#D7CCC1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "reductoSerif"
    },
    "fontStacks": {
      "heading": [
        "reductoSerif"
      ],
      "body": [
        "reductosans"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "136px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9D17A0",
      "textColor": "#FFFFFF",
      "borderColor": "#690F6B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px -2px 0px 0px inset, rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#44403B",
      "borderColor": "#D6D3D1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.reducto.ai/landing-page/logos/reducto-logo.svg",
    "favicon": "https://reducto.ai/favicon.ico",
    "ogImage": "https://reducto.ai/opengraph-image-pztefn.png?dad257abe5b90369",
    "logoHref": "https://reducto.ai/",
    "logoAlt": "https://reducto.ai/logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Reducto'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free",
      "reasoning": "Button #2 with text 'Try for free' uses the brand color #9D17A0, which is vibrant and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Request a demo",
      "reasoning": "Button #7 with text 'Request a demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Reducto'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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